Head of Marketing

Pizza Hut; Düsseldorf; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Pizza Hut is seeking a Head of Marketing to lead marketing efforts in Germany. The successful candidate will oversee a team, develop strategies for sales growth, and manage marketing budgets. This role requires strong analytical skills, excellent communication, and a collaborative mindset.

Qualifikationen

• 5-10 years of marketing experience, preferably in the QSR industry.
• Proven success in developing and executing sales-driven marketing campaigns.
• Strong project management and organizational skills.

Aufgaben

• Oversee a team including a Brand Manager and Digital Media Manager.
• Develop and execute marketing strategies to drive sales growth.
• Manage marketing budgets to ensure ROI and prevent overspend.

Kenntnisse

Analytical skills

Communication

Team leadership

Digital marketing

Project management

Ausbildung

Bachelor’s degree in marketing or Business Administration

Jobbeschreibung

Job Purpose

We are seeking a highly motivated and innovative Head of Marketing to lead our marketing efforts in Germany. The successful candidate will be responsible for the successful candidate will oversee a team including a Brand Manager and a Digital Media Manager, developing and executing marketing strategies to drive immediate sales growth and long-term brand development. This role requires a results-oriented individual with strong analytical and research skills, excellent communication abilities, and a collaborative mindset.

Ideal Candidate:

• Results-oriented and innovative thinker.
• Strong analytical and research skills.
• Excellent communicator and team player.
• Ability to work in a matrix organization and manage multiple stakeholders.
• Willingness to travel around Germany.

Job Size

The role is for Pizza Hut Germany only. Pizza Hut has more than 80 restaurants operated by sub-franchisees in various cities in Germany. Marketing and Media budgets are determined as a percentage of sales income. Report to the Country GM and Regional Marketing Director, driving the Pizza Hut brand both internally (Franchisees) and externally (Customers).

Job Functions

• Drive growth in same-store sales, transactions, and franchisee profitability by channel.
• Implement marketing plans to boost brand awareness, customer engagement, and sales, aligned with regional targets.
• Develop the Annual Marketing Calendar with cross-functional support to drive sales and brand growth.
• Manage menu and pricing strategies to ensure value in a competitive market, including biannual menu updates and price adjustments.
• Oversee creative development for all marketing materials, including digital, print, social media, and advertising campaigns.
• Optimize marketing campaigns based on performance results.
• Manage the marketing budget to ensure ROI and prevent overspend.
• Maintain relationships with key partners, such as media and creative agencies.
• Foster cross-functional collaborations to achieve marketing goals.
• Work with creative agencies on 360 Campaign executions for National Campaigns.
• Manage media plans to ensure maximum ROAS, sales, and budget compliance.
• Collaborate with aggregator partners on joint business plans for promotions and marketing initiatives, optimizing channel growth.
• Lead Web/App marketing campaigns to drive traffic and sales, monitor e-commerce performance, and focus on app strategies for acquisition and engagement.

Skills:

• Exceptional marketing strategy development and execution.
• Strong analytical skills and commercial insight.
• Highly organized with the ability to prioritize time-sensitive marketing campaigns.
• A proactive attitude with a focus on immediate action.
• Excellent interpersonal and communication skills, both written and oral.
• High level of work ethic.
• Strong relationship-building abilities with internal teams and external partners.
• Effective team leadership and collaboration skills.
• Ability to influence and persuade key stakeholders, including C-suite executives.
• Proficient in digital marketing, social media, and content creation.

Abilities:

• Commitment to delivering results through innovative marketing strategies.
• Passionate about continuous improvement, with outstanding project management, influencing, and communication skills.
• Proficient in reviewing and identifying issues and opportunities within marketing processes and systems.
• Able to develop and articulate reliable plans, linking them to functional and business financial strategies.
• Skilled at fostering an environment where the marketing team and the organization learn from experiences and apply their insights for organizational benefit.
• Capable of adjusting strategies if data analysis shows that marketing efforts are not driving transaction growth.
• Comprehensive understanding of the impact of strategic and operational decisions on profitable business growth.
• Superior organizational skills, with excellent planning and time management abilities.
• Able to anticipate trends and local/international competitors through social listening and research, ensuring the brand remains at the forefront of innovation.
• Experience in managing and optimizing marketing budgets to achieve maximum ROI.

People Leadership

Direct Reports: Brand Managers

Indirect: Fit Manager, Ecommerce Manager

Working Relationships

Internal: Digital, FIT, Ops, SCM, Development, HR, QA, Finance

External: Franchisees, Marketing Vendors

Knowledge & Skill Required

Experience:

• Bachelor’s degree in marketing, Business Administration, or related field.
• 5-10 years of marketing experience, preferably in the QSR industry.
• Proven success in developing and executing sales-driven marketing campaigns.
• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Data analysis skills for informed marketing strategies.
• Strong knowledge of digital marketing tactics (SEO, PPC, email marketing, social media).
• Ability to thrive in a fast-paced environment and handle multiple projects.
• Team player with cross-departmental collaboration skills.
• Valid driver’s license and reliable transportation.
• Availability outside regular office hours as needed.