Head of Growth (User Acquisition)

TechBiz Global GmbH; Freiburg im Breisgau; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading recruitment service provider is seeking a Head of Growth (User Acquisition) in Freiburg. This role involves scaling user acquisition from 30M to 100M, optimizing marketing performance, and leading a dynamic team in an innovative environment. Ideal candidates will have extensive experience in growth marketing and media buying.

Qualifikationen

• 8+ years in growth marketing with experience in campaign scaling.
• Proven deep knowledge of media buying across platforms.
• Strong analytical skills and a successful track record in user acquisition.

Aufgaben

• Manage and scale user acquisition campaigns across various channels.
• Analyze performance metrics and develop reporting frameworks.
• Build and lead a performance marketing team.

Kenntnisse

Growth Marketing

Media Buying

Analytical Skills

Creative Strategy

Leadership Experience

Tools

GA4

Voluum

Meta

TikTok

Google Ads

Jobbeschreibung

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Head of Growth (User Acquisition), Freiburg

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Job Reference:

52d078ec2510

Job Views:

3

Posted:

23.06.2025

Expiry Date:

07.08.2025

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Job Description:

At TechBiz Global, we provide recruitment services to our top clients. We are seeking a Head of Growth (User Acquisition) to join one of our client teams. This role offers an exciting opportunity to grow within an innovative environment.

Key Responsibilities

• Campaign Ownership and Scaling: Manage paid media campaigns across direct-buy and programmatic networks, expand to new channels, build scalable acquisition funnels, and optimize CAC and LTV through testing.
• Performance Analysis and Strategy: Monitor performance with tools like Voluum and GA4, analyze CPA, ROAS, retention, and cohort behavior, and develop reporting frameworks.
• Creative & Funnel Optimization: Lead creative briefing, collaborate on landing pages, reduce creative fatigue, and negotiate with traffic sources.
• Automation, Scaling Systems & Team Building: Automate processes, create SOPs, and hire/manage a performance marketing team.

Challenges You’ll Tackle

• Scale user base from 30M to 100M, optimize CAC, ROAS, and LTV.
• Build a creative engine and systematize landing page production.
• Identify and scale new paid traffic sources.
• Lead go-to-market strategies for new products.
• Run campaigns directly and build a team based on performance.

Requirements include 8+ years in growth marketing, proven campaign scaling, deep media buying knowledge, analytical skills, experience with Meta, TikTok, Google Ads, creative strategy, direct-response marketing, and leadership experience. Bonus points for familiarity with compliance-sensitive traffic sources.

Soft Skills

• Excellent communication and collaboration skills (English fluent)
• Goal-oriented, ownership-driven, and a doer mindset
• Humble and open to learning
• #NSFW: Comfortable working with uncensored content