Head of Growth Marketing (f/d/m)

Adevinta 2021; Berlin; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Head of Growth to spearhead data-driven strategies aimed at expanding market share and enhancing customer acquisition. This pivotal role combines strategic thinking with hands-on execution, focusing on performance marketing, social ads, and conversion rate optimization. The ideal candidate will lead cross-functional teams, optimize marketing budgets, and leverage data insights to drive sustainable growth. If you are a results-oriented leader with a passion for scaling initiatives in a fast-paced environment, this opportunity is perfect for you.

Qualifikationen

• Proven experience in a Head of Growth or senior performance marketing role.
• Strong expertise in Paid Search, Paid Social, and CRO.

Aufgaben

• Design and execute growth strategies across various channels.
• Lead and mentor the growth marketing team for skill development.

Kenntnisse

Performance Marketing

Social Media Marketing

CRO (Conversion Rate Optimization)

Data Analysis

A/B Testing

Budget Forecasting

Tools

Google Analytics

Looker

Tableau

Jobbeschreibung

About the role

The Head of Growth leads the development and execution of data-driven growth strategies to drive market share, customer acquisition, retention, and revenue expansion. This position requires a strategic thinker who combines hands-on execution skills with expertiseacross performance marketing, social ads and media, App Marketing and CRO. The ideal candidate has a strong ability to align cross-functional teams to deliver scalable growth initiatives.

What you'll do:

Growth Strategy & Execution

• Design and execute a holistic growth strategy across paid, organic, CRM and conversion funnels to drive full-funnel growth

• Identify new opportunities to scale performance channels, optimize budget allocation, and maximize ROI.

• Own and drive A/B testing and data-backed decision-making for continuous improvement.

• Establish and improve KPIs, dashboards, and growth models to track and optimize performance.

• Leverage insights from Google Analytics, BI tools, and attribution modeling to track key metrics, measure campaign performance, and identify revenue growth opportunities.

• Scale and optimize paid marketing campaigns for sustainable growth.

• Conversion Optimization: Analyze customer journey and conversion funnels to identify areas for improvement. Work closely with product and marketing teams to optimize user experience, website design, messaging, and other factors that impact conversion rates.

People Leadership & Stakeholder Management:

• Lead, mentor, and scale the growth marketing team with a focus on skill development and ownership.

• Foster a test-and-learn culture, ensuring growth hypotheses are well-documented and systematically validated.

• Collaborate with Product, Sales, and Data teams to align growth efforts with overall business goals.

• Demonstrate outstanding stakeholder management skills to drive cross-functional initiatives and maintain strong relationships across the organization.

What you bring:

• Proven experience in a Head of Growth, Growth Lead, or senior performance marketing role in a scaling environment

• Strong expertise in at least two of these areas: Paid Search, Paid Social, Social Media, Influencer Marketing or CRO

• Deep understanding of growth marketing strategies with proven track record in high-impact growth initiatives

• Advanced proficiency in data analysis and BI tools (Google Analytics, Looker, Tableau)

• Experience in app marketing and social media platforms, particularly in campaign management and optimization

• Background in growth modeling, budget forecasting, and data-driven decision-making

• Proven ability to mentor and develop teams, with focus on both technical and leadership skills

• Expert knowledge of A/B testing frameworks and experimentation methodologies

• Results-driven hands-on mentality with strategic vision in fast-paced environments