Head of Growth - 25062001

Remotely Talents; Berlin; Remote; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A fast-scaling e-commerce brand is seeking a Head of Growth to oversee customer acquisition and performance marketing while managing a significant media budget. This leadership role offers competitive compensation, 100% remote work, and an opportunity to shape the brand's growth trajectory in the outdoor living space.

Leistungen

Performance Bonus: 50% based on KPIs

Remote Freedom: 100% remote role with async flexibility

High Autonomy: Full ownership of your roadmap

Access to cutting-edge tools

Career-Defining Role in a hyper-scaling company

Vacation Flexibility based on local standards

Qualifikationen

• 8–10+ years in DTC/eCommerce growth, with at least 2 years in a senior role.
• Experience scaling a brand from ~€10M to €50-100M in revenue.
• Strong understanding of CAC, MER, and working capital dynamics.

Aufgaben

• Define and execute an 18-month revenue roadmap.
• Lead acquisition across multiple channels including Meta, Google, YouTube.
• Build and optimize email/SMS programs to drive revenue.

Kenntnisse

Customer acquisition

Performance marketing

Media buying

Analytics

Lifecycle management

Creative optimization

Team leadership

Data interpretation

Gen-AI tools usage

Jobbeschreibung

Our client is a fast-scaling e-commerce brand that has rapidly become a market leader in the outdoor living space. Since launching in 2022, they’ve doubled revenue year over year and are now on pace for mid-8-figure sales by 2026—with nine figures in sight.

They’re looking for a Head of Growth to take full ownership of customer acquisition, lifecycle, and performance marketing. You’ll oversee a robust omnichannel growth engine, including DTC and B2B initiatives, and drive a well-funded media mix across Meta, Google, YouTube, and emerging channels. This is a high-impact leadership role for someone eager to lead, build, and scale.

Key Responsibilities

• Define and execute an 18-month revenue roadmap with full P&L responsibility
• Set and manage OKRs, growth budgets, and margin targets
• Build real-time scenario plans to meet GMV and profitability goals

Acquisition & Media Buying

• Lead acquisition across Meta, Google / PMax, YouTube, CTV, podcasts, affiliates, and new channels
• Manage and scale a $500K+ monthly media budget while optimizing CAC and MER
• Run advanced analytics (MTA, MMM, geo-lift, incrementality) to guide spend decisions

Creative & Performance Content

• Oversee a data-informed creative system shipping 100–150 ad variations per quarter
• Ensure a balance of strong branding and high-performing creatives across formats
• Champion creative testing, innovation, and optimization

Lifecycle & Retention

• Build and optimize email / SMS programs to contribute ≥35% of total revenue
• Design post-purchase journeys, upsells, win-backs, and loyalty flows to grow LTV

Onsite Experience & CRO

• Own CRO roadmap including A / B testing across checkout, PDP, product discovery, and personalization
• Continuously improve the site experience to lift conversion and engagement

Gen-AI & Automation

• Leverage AI tools for creative generation, copywriting, bidding, segmentation, and reporting
• Automate repetitive tasks to allow teams to focus on strategy and bold moves
• Recruit, develop, and manage a cross-functional growth team (5–10 FTEs) across media, lifecycle, creative, and analytics
• Translate data into action and push for continual experimentation and learning
• Collaborate closely with Product, CX, Finance, and Supply Chain to ensure alignment across demand and operations

You're a strong fit if you...

• Have 8–10+ years of experience in DTC / eCommerce growth, with at least 2 years in a Head or VP-level role
• Scaled a brand from ~€10M to €50–100M+ in revenue
• Are hands-on with Meta and Google and have grown at least one channel from zero to seven-figure spend
• Have managed large-scale budgets ($500K+ / month) and understand CAC, MER, and working capital dynamics
• Built successful lifecycle programs driving 30%+ of revenue
• Are fluent in attribution modelling (MTA, MMM) and data interpretation
• Have led remote, cross-functional teams in a high-performance environment
• Are comfortable operating autonomously and thrive in an sync, fast-moving culture
• Use Gen-AI tools to enhance marketing workflows, creative output, and efficiency

What we offer

• Contract Type : B2B (freelance / contractor model)
• Competitive Compensation : €5K–€6K / month base salary (negotiable based on experience)
• Performance Bonus : 50% bonus paid quarterly, based on KPIs
• Remote Freedom : 100% remote role with async flexibility — work from anywhere
• High Autonomy : Clear goals, zero micromanagement, full ownership of your roadmap
• Dedicated Resources : Run with a robust media budget and access cutting-edge tools
• Growth Playground : Opportunity to test, build, and scale across DTC + B2B + omni-channel
• Top Talent Team : Work with senior operators, creatives, and strategists
• Vacation Flexibility : Time off is negotiable based on your local country’s standards
• Career-Defining Role : Own growth in a hyper-scaling company rewriting an entire category