Head of Growth

EF; Deutschland; Remote; EUR 129.000 - 173.000; Vollzeit

Benefits dieser Stelle

Autonomy & ownership

Fully flexible remote setup

Regular team meetups & offsites

Choice of laptop & setup

Popcorn supply

Zusammenfassung

Popcorn is seeking a Head of Growth to own how people discover the product and why they stay. You will build the growth engine across content, paid, partnerships, and community to scale from ARR to hundreds of millions.

This is not a simple funnel role; you’ll be building the playbook from scratch. Remote-first with flexibility to be based in NY or Europe, you’ll lead growth initiatives across regions and teams.

Qualifikationen

• 3–6+ years in growth, marketing or demand gen at a product-led consumer company.
• Scaled an audience, channel, or user base with measurable impact.
• Strong content instincts and ability to write copy that sounds human.
• Comfortable running paid campaigns and reading dashboards.
• Builder mentality: ship today rather than wait for perfection.
• Experience at an early-stage or fast-growing startup.
• Bonus: living abroad or roaming experience; telco/fintech/subscription domain knowledge.

Aufgaben

• Own Popcorn's growth strategy end-to-end from acquisition, activation and retention.
• Build content and social presence across Instagram, Reddit, X, YouTube, TikTok and LinkedIn.
• Source and scale creator and influencer partnerships with authentic voices.
• Create content when needed—shoot videos or write micro‑copy.
• Run paid acquisition experiments and optimize spend.
• Develop referral, community, and lifecycle programs to turn users into evangelists.
• Study CAC, LTV, cohort retention and channel attribution to drive decisions.
• Collaborate with Product and Engineering to close the loop between insights and product improvements.

Kenntnisse

Growth strategy

Content marketing

Paid advertising

Brand storytelling

Startup experience

International experience

Telco/fintech domain

Jobbeschreibung

Head of Growth (NYC)

Remote, Full-time

Salary: $150-200K + equity

In a nutshell: Full-time remote role based in NY or Europe. We're building our growth team on the East Coast but will consider exceptional EU candidates.

We are Popcorn

• Global connectivity with no roaming fees. We’re rebuilding telco from the ground up with a single global phone plan that just works.
• AI at the core. Imagine a telco where AI screens spam calls, takes notes, or books a restaurant for you. That future isn’t science fiction. It’s what we’re building.
• Momentum speaks volumes. Thousands of customers already rely on Popcorn, and we’re seeing extraordinary traction and growth.
• Backed by millions in funding. We’re supported by investors behind leading consumer and AI companies such as Lovable, Superpower, Bland and Revolut.
• Experienced team with bold ambitions. We’ve previously built consumer products used by 100,000+ people — and we’re just getting started.

The Role

We're looking for a Head of Growth to own how people discover Popcorn and why they stay.

Telco has never had a brand people actually love. We think that’s about to change. You’ll build and run the growth engine: content, paid, partnerships, and community — taking us from millions in ARR to hundreds of millions.

This is not a "manage the funnel" role. This is a "build the playbook from scratch" role.

Your mission

• Own Popcorn's growth strategy end-to-end from acquisition, activation, retention
• Build and execute our content and social presence across Instagram, Reddit, X, YouTube, TikTok and LinkedIn
• Source, manage, and scale creator and influencer partnerships — finding people who actually live the expat/nomad/global life and can speak to it authentically
• Create content yourself when needed — you're not above shooting a video or writing a tweet
• Run paid acquisition experiments, optimize spend, and know when to double down or cut
• Build referral, community, and lifecycle programs that turn users into evangelists
• Study the data obsessively — CAC, LTV, cohort retention, channel attribution — and let it drive decisions
• Work closely with Product and Engineering to close the loop between growth insights and product improvements

What we’re looking for

• 3–6+ years in growth, marketing, or demand gen at a product-led consumer company
• You've scaled something — an audience, a channel, a user base — and can point to the numbers
• Strong content instincts. You know what makes a hook land, why some posts travel and others don't, and you can write copy that sounds like a human
• Comfortable running paid campaigns and reading dashboards, but equally comfortable riffing on a brand idea on a whiteboard
• Builder mentality — you'd rather ship something imperfect today than plan something perfect next quarter
• Experience at an early-stage or fast-growing startup where you had to figure it out, not just execute a playbook
• Bonus: you've lived abroad, you've dealt with roaming hell, or you just instinctively get why this product matters
• Bonus: experience in telco, fintech or subscription consumer products

The perks

• As an early employee, you'll have real autonomy and ownership over one of Popcorn's most important functions
• Fully flexible remote setup — work from anywhere, our NYC office or coworking wherever you prefer
• Regular team meetups, hackathons, and offsites to stay connected
• Your choice of laptop, tools, and desk setup
• And of course, a virtually endless supply of popcorn!