Senior Growth Manager - Demand Gen & AI Growth (Remote EU)

Cello; Deutschland; On-site; USD 79,926 - 125,599; Full time

Job summary

Cello, a Europe-based remote-first company, is seeking a Growth/Marketing leader to own integrated demand generation and content programs that fuel pipeline. You will drive landmark campaigns, partner with product teams, and build influencer and affiliate initiatives to accelerate growth.

You will collaborate with Stefan (CEO), Philipp (CoS), Andrea (content/SEO) and the sales team, leveraging a data‑driven, LLМ‑first approach to messaging and campaigns.

Qualifications

• 5–7 years in a high‑growth B2B software environment, owning a content, growth or demand generation function.
• LLM‑first mindset; comfortable with Claude and related tools.
• Proven track record running demand‑gen and content programs that generate pipeline, not just traffic.
• Excellent English with persuasive copy across formats.

Responsibilities

• Own and run integrated demand gen campaigns for key moments (product launches, events, funding announcements).
• Own and run flagship programs and content collaborations with B2B SaaS practitioners.
• Produce sales collateral and enablement assets (battlecards, one-pagers, success stories).
• Operationalise micro‑influencer program and track influencer‑attributed pipeline.

Skills

Demand Gen

Content Marketing

Growth Strategy

Copywriting

Analytics

Tools

Claude AI

Co‑work

Plug-ins

Job description

TL;DR

TL;DR

🌎 Remote-first, Europe-based (must be within CET +/-3 hours)

🍰 Competitive salary + eVSOPS

🌱 Backed by leading VCs like HV Capital, byFounders, Notion Capital…

🏦 Trusted by category leaders like Bolt, Typeform, Miro, Veed and more

🚀 Why join

• Scale-up with $10.3M in funding from top-tier investors.
• Real traction - 30+ new customers every month, 10M+ end users monthly, and inbound already drives 65% of live pipeline.
• Small team, so you'll genuinely shape how marketing works here, not just execute someone else's playbook.
• You'll own demand gen, influencer/WoM, partner & affiliate, and sales enablement - the work doesn't get repetitive.
• We actively learn about new tech and AI tools and adopt where we can - we use Claude, Cowork, skills and plugins ourselves, and expect you to as well.
• Remote-first, but we get together regularly - company-wide and as a team.
• The founding team consists of serial founders and experienced big-tech operators from Twilio, Wise, and Skype.
  
  

What We’re Building

We help Software companies turn their users and partners into a sales channel through referrals, sharing, and recommendations - 15M+ end users interact with our system every month.

Category leaders including Bolt, Miro, and Veed trust Cello to accelerate their growth flywheel. Under the hood: attribution across complex user journeys, recommendation engines, and multi-tenant infrastructure serving hundreds of customers - deeper than you'd expect from a referral tool, and a good story to tell.

Inbound already drives 65% of our pipeline. The challenge now is to compound that advantage: run the demand gen and hero campaigns that keep pipeline growing, take our product marketing engine to the next level and operationalize our micro-influencer program.

🌟 Your Mission

• Demand Gen
• You own and run integrated campaigns for key moments - product launches, category events, funding announcements
• You own and run our flagship program, the GTM10 Awards, end-to-end, and leverage community opportunities
• You build and optimize the demand gen funnel - paid, owned, and earned channels - and own the metrics that show what's actually driving pipeline
• You run always-on campaigns alongside the big moments, so pipeline isn't just spiky around launches
• Product Marketing
• You own positioning and messaging for new features and releases, translating product updates into customer-facing narratives
• You partner with product on launch plans, the customer newsletter, website updates, and pricing/packaging input.
• You produce the sales collateral sales actually use: battlecards, one-pagers, customer success stories.
• Micro-Influencer:
• You operationalize Cello's micro-influencer program - identify GTM practitioners, VCs, and Software operators as distribution partners, and track influencer-attributed pipeline and WoM reach.
• You'll work closely with Stefan (CEO) and Philipp (CoS), alongside Andrea (content/SEO) and Julia (partnerships), plus freelance design support and the sales team.
  
  

Required

About You

• Grit and high self-motivation - you don't wait for a playbook, you build one, and keep pushing when the first things you try don't work.
• At least 5-7 years in a high-growth environment, ideally B2B software, having owned a content, growth, or demand gen function - not just contributed to one.
• LLM-first - Claude (or similar) is your default for everything, and you're familiar with using Claude, Co-work, skills, and plugins
• A proven track record running demand-gen and/ content programs that generate pipeline, not just traffic.
• An excellent sense of design - you know what great looks like.
• Organized and autonomous - you manage multiple workstreams without dropping things.
• Solid technical understanding - comfortable enough with marketing/automation tooling, data and analytics, and the product itself to hold your own in a technical conversation with engineering.
• Excellent English - sharp, clear, persuasive copy across formats.
  
  

Nice-to-haves

• SEO/GEO Experience
• Experience with CMS toolings (e.g. Framer, Webflow…)
• Experience in a PLG or referral/WoM context
  
  

Benefits

❤️ In the end, it’s all about the team and our culture. Understand why we love our job and see what it’s like to work at Cello in our People Playbook. We have some compelling perks and benefits.