Global Head of Lifecycle Marketing

Scrambly; Deutschland; Vor Ort; EUR 140.000 - 210.000; Vollzeit

Zusammenfassung

Scrambly is seeking a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll manage dozens of campaigns, build a scalable, AI-driven lifecycle engine, and drive revenue growth to 7-figure monthly territory within a year.

You’ll live in Mixpanel and Customer.io, run a relentless testing program, hire and lead a team, and own end-to-end metrics across cohorts and geos.

Qualifikationen

• 7+ years in lifecycle/CRM/retention marketing for consumer apps, including leading a team.
• Proven scale across geos with millions of users and multiple campaigns.
• 7-figure monthly revenue or engagement driven by lifecycle, retention and LiveOps.
• All three channels: in-app messages, email and push notifications in real volume.
• Deep CRM/messaging platform skills: Customer.io; Braze or similar.
• Advanced product-analytics chops: Mixpanel; Amplitude.
• Fluency in economics: incrementality, cost tracking, performance tracking, LTV.
• AI-driven workflows and predictive messaging are part of your approach.

Aufgaben

• Own retention, CRM, lifecycle communications and LiveOps across every app and geo.
• Scale LiveOps revenue to 7-figure monthly territory within first year.
• Map and clean campaign estate; measure incrementality across funnel stages and channels.
• Lead a relentless testing program with 15+ A/B tests per week and new retargeting tests.
• Build an evergreen LiveOps engine with a calendar of events and reactivation tests.
• Rely on Mixpanel cohorts, funnels and retention curves with clear readouts by app/geo/cohort.
• Leverage MCP/Claude and AI inside Customer.io to personalize and QA at scale.
• Operate with an owner mindset; own the revenue number and close gaps without hand-holding.
• Collaborate with product to set lifecycle goals and create repeatable data-driven processes.
• Hire and grow a full retention/lifecycle/LiveOps function, while remaining hands-on as a player-coach.

Kenntnisse

Lifecycle marketing

CRM

Retention marketing

Team leadership

Cross-geo experience

Analytics proficiency

AI-native marketing

English fluency

Tools

Customer.io

Mixpanel

Braze

Amplitude

Claude/MCP

Jobbeschreibung

About The Company

Scrambly is one of the fastest-growing adtech startups in the world, featured in the AppsFlyer Performance Index and Singular ROI Index in just 3.5 years. We’re growing 250%+ YoY across revenue, team, product, and technology — fully bootstrapped and profitable. We’re building the future of app discovery: a reward-powered alternative to the App Store and Google Play. Our loyalty-driven ecosystem connects millions of users with the world’s top apps and delivers unmatched, ROI-focused growth for mobile advertisers. Our mission is to build a true alternative to traditional app stores — fueled by rewards and data — and create a new, performance-first growth engine for mobile app advertisers.

About The Role

We’re looking for a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all of our apps and geos. You’ll take a large, fast-moving campaign estate — dozens of in-app messages, emails and push notifications per app — and turn it into a clean, measured, always-on machine. The headline goal: grow LiveOps revenue several-fold into 7-figure-monthly territory within a year, while making every campaign attributable and incremental. This isn’t a seat-warmer role. You’ll live in Mixpanel and Customer.io, run a relentless testing program, kill what doesn’t move the numbers, and lean hard on AI — MCP/Claude workflows, automation inside Customer.io, and predictive models that recommend the next best message per user. You’ll be fully hands‑on and build a team as you scale. If you’re a super-energetic, data-driven growth hacker who wants full ownership of a lifecycle engine and hates waste, this is your seat.

What You’ll Do

• Own the whole lifecycle engine — retention, CRM, lifecycle comms, and LiveOps across every app and every geo, and build a team around it (US, UK, CA, FR).
• Scale LiveOps revenue several-fold into 7-figure-monthly territory within your first year, all incremental and attributable.
• Map and clean the campaign estate — measure the incrementality of every campaign across upper, mid, and deep funnel, re‑engagement, retargeting, affiliate and lifecycle comms, and kill or replace whatever isn’t pulling its weight.
• Run a relentless testing program — build up to 15+ A/B tests a week, plus 3 new retargeting tests a week, starting with the lowest-hanging-fruit segments.
• Build LiveOps into an evergreen engine — a standing calendar of events across weekdays and weekends, refreshed continuously, plus a steady drumbeat of internal reactivation tests.
• Live in the data — Mixpanel cohorts, funnels and retention curves; hold aggressive incremental targets and report clean readouts by app, geo and cohort.
• Make it AI-native — use MCP/Claude and AI automation inside Customer.io to build, segment, personalise and QA at scale, with predictive models recommending the next best communication per user.
• Work like an owner — treat the revenue number like your own money; see the gap, close it, no hand‑holding.
• Streamline CRM with Product — set specific lifecycle goals every quarter and build a repeatable, data‑driven cadence with the product team.
• Build and lead the team — hire as you scale and grow a full retention/lifecycle/LiveOps function, staying hands‑on as a player‑coach.

What You Bring

• 7+ years in lifecycle / CRM / retention marketing for consumer apps, including leading a team.
• Proven scale — you’ve run lifecycle at consumer apps with millions of users across multiple geos, orchestrating dozens of concurrent campaigns.
• A track record of driving 7-figure monthly revenue or engagement through lifecycle, retention and LiveOps — with the numbers to prove it.
• All three channels — in-app messages, email and push notifications, at real volume.
• Deep CRM/messaging platform skills — we use Customer.io; Braze or similar is fine.
• Advanced product-analytics chops — we use Mixpanel; Amplitude or similar is fine. Self-serve, no waiting on anyone for a number.
• Fluency in the economics — incrementality, cost tracking, performance tracking, A/B test design, LTV and retention/engagement cohorts.
• Advanced AI user — MCP/Claude workflows, AI automation and predictive user‑behaviour modelling are part of how you work.
• Owner mentality — you fix problems and move without being managed; results over activity, every time.
• Relentless energy and standards — a 10/10 operator who goes beyond the brief and is restless with “good enough.”
• English C1+ — you work fluently across US, UK, CA and FR markets.

Experience We’re Looking For

You likely have 7+ years of scaling lifecycle and retention across multiple consumer apps with millions of users, where lifecycle was a core revenue driver — not an afterthought. You’ve owned the number, run the tests, and built the automation.

Industries You Likely Come From

• Mobile gaming and gaming‑adjacent apps with strong LiveOps.
• Consumer subscription and freemium apps (health, fitness, education, media, dating).
• Rewards, cashback, loyalty, and “earn” apps.
• Fintech and neobank consumer apps with heavy lifecycle engagement.
• E-commerce/marketplace apps with sophisticated CRM.

Types Of Companies You May Have Worked At

• High‑growth consumer app scale‑ups where retention drives the P&L.
• Mobile‑first companies with mature LiveOps and lifecycle programs.
• Data‑and AI‑forward growth teams that test relentlessly.
• Companies operating across multiple countries and app portfolios.

How We Work

Meritocratic, fast, product‑first, and flat. We hold an explicit A‑player bar and value direct, honest feedback over titles or seniority. You’ll have full autonomy from day one — and full accountability for the outcome. Opinions start the conversation; numbers end it.

The bar: grow LiveOps into 7-figure-monthly revenue within a year, running 15+ tests a week across a clean, AI‑driven lifecycle engine — every campaign incremental and attributable.