Head of Go To Market Product Strategy (f/m/x) for B2B Software Berlin

The Formula; Berlin; Hybrid; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A fast-growing software company in Berlin is looking for a Head of B2B Product Marketing to shape the strategy and oversee the marketing team for their AdTech products. The ideal candidate has expertise in B2B product marketing, leadership experience, and a strong background in go-to-market strategies. Enjoy the flexibility of remote work and the opportunity to influence the company's direction from day one.

Leistungen

Competitive Stock Options

Work remotely without restrictions

Engaging team activities and offsites

Qualifikationen

• Expert in B2B product marketing for software products.
• Strong track record in go-to-market strategies, especially in B2B software.
• At least 2 years of leadership experience managing teams.
• Experience in product management of a B2B software product.
• Deep industry knowledge in the AdTech space.

Aufgaben

• Shape the strategy for the B2B Product Marketing department.
• Lead the Product Marketing team.
• Drive the international go-to-market strategy for AdTech products.
• Take ownership for positioning, differentiation, and messaging.
• Ensure launches are well-coordinated, timely, and impactful.

Kenntnisse

B2B product marketing

go-to-market strategies

leadership experience

product management

AdTech industry knowledge

Fluency in English

Jobbeschreibung

Your Benefits:

• The role is newly created: shape the strategy and culture your way.
• Take ownership from day one in a profitable, agile company.
• Work remotely with no restrictions, or drop by the Berlin office whenever you feel like it.
• Enjoy the opportunity to work up to a month from one of the global offices.
• Celebrate milestones like company anniversaries at places like Holzmarkt Berlin with a smart, fun-loving team.
• Join in once a year for an offsite packed with workshops, sports, and parties.
• Competitive Stock Options.

Your Responsibilities:

• You work closely with the VP and C-suite to shape the strategy for the B2B Product Marketing department.
• You lead the Product Marketing team.
• You drive the international go-to-market strategy for highly complex AdTech products.
• You take ownership for positioning, differentiation, and messaging for the technical products - both internally and externally.
• You bridge the gap between product, marketing, and sales, ensuring launches are well-coordinated, timely, and impactful.
• You base your strategic decisions on research, data, and cross-functional input.

Your Profile:

• Expert in B2B product marketing for software products.
• Strong track record in go-to-market strategies, especially in the B2B software space.
• At least 2 years of leadership experience, managing teams of 2 or more people.
• Experience in product management of a B2B software product.
• Deep industry knowledge in the AdTech space.
• Hands-on mentality supporting operational tasks.
• Fluent in English.
• Ideally, you’ve already strategically built a department from day one.

Interested? Please apply via our homepage with your current CV to Jean.

If you have any questions, feel free to reach out via email ([e-mail]) or WhatsApp [phone]).

We celebrate diversity.
That’s why we explicitly welcome all applications - regardless of gender, gender identity or expression, sexual orientation, age, ethnic or social background, nationality, religion or belief, physical or mental abilities, family status, appearance, or any other characteristic that must not be a factor under applicable law.

We firmly believe that diverse perspectives, experiences, and life journeys enrich teams and lead to better decision-making.