Head of E-Commerce (m/f/d)

Holy Energy GmbH; Berlin; Hybrid; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

Join Holy Energy GmbH as the Head of E-Commerce, where you'll lead the e-commerce strategy for a rapidly growing consumer brand. With ambitious goals for expansion and a focus on user-centered experiences, you'll directly influence customer engagement and revenue growth in a dynamic team environment.

Leistungen

Flexible hybrid working model

Strong salary and equity package

Opportunity to work 30 days/year from abroad

Leadership exposure with founders and cross-functional teams

Collaborative team culture

Qualifikationen

• Senior-level experience in E-Commerce, Digital Product, or CRO.
• Experience with cross-functional teams and building high-performing models.
• Strong analytical skills for data-driven decision making.

Aufgaben

• Own customer journey and optimize experience across platforms.
• Lead E-Commerce team, ensuring timely and quality execution.
• Develop and manage shop roadmap for UX and conversion improvements.

Kenntnisse

E-Commerce

Digital Product

CRO

UX

Analytics

Tools

Shopify Plus

Jobbeschreibung

About HOLY

• HOLYis the soft drink revolution: With our powdered drinks HOLY Energy, HOLY Hydration, and HOLY Iced Tea, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we're coming for you!).

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

Getting to know you: You will have a 30-minute screening interview with Luca our Talent Partner, where you will talk about HOLY, the position, your experience and see if our expectations match.

Hiring Manager Interview with Moritz, our Operations Director

Case study: As soon as you have successfully completed the first interviews, you will receive a case study.

Advanced discussion: In this on-site meeting, the team will discuss your case study with you and answer questions in our office.

Founder interview: As a strong cultural fit is important to us, you will have a final meeting with one of our HOLY Founders. This gives both you and us the opportunity for a final check.

Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!

Typically this process should take around 2-3 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to [e-mail].

About the Position

As Head of E-Commerce, you’ll take ownership of HOLY’s shop and marketplace experience at one of Europe’s fastest-growing consumer brands — already over €100M in revenue and scaling toward €1B+ by 2028, with US expansion ahead.

You’ll lead both the strategic direction and day-to-day execution of our E-Commerce team — shaping customer journeys, driving conversion and AOV, and building the platform infrastructure that powers growth across D2C and marketplaces like Amazon and TikTok Shop.

You’ll be a coach, builder, and problem-solver — helping your team deliver smarter, faster, and with quality. You know when to step in, when to support, and when to clear the way.

As HOLY moves from a high-performing D2C brand toward a global omnichannel player, this role sits at the core of our commercial strategy. You’ll collaborate closely with Brand, Tech, Ops, CRM, and Growth — and help turn our shop from a delivery function into a strategic growth lever.

Core Responsibilities:

Customer Experience Ownership
Champion the ideal customer journey — clear, inspiring, and effortless. Be the internal advocate for our users, ensuring every touchpoint feels intuitive, premium, and on-brand. Translate friction into flow and optimize each step of the experience for trust, clarity, and emotional connection.

Conversion & Funnel Ownership
Own the entire digital customer journey — from discovery to post-purchase — across both our D2C shop and key marketplace channels like Amazon and TikTok. Use funnel data, user insights, and your own judgment to prioritize what drives AOV and CVR. Spot what moves the needle, and move quickly.

Shop Operations & Delivery Quality
Ensure error-free, on-time execution of campaigns, features, and content — across both the shop and marketplaces. Enforce robust QA, go-live, and ticketing processes. Work hands-on when timelines or quality are at risk. Manage coordination with external partners and agencies where needed.

Team Leadership & Process Building
Build, coach, and lead a high-performing E-Commerce team. Set rituals, sprint habits, and feedback standards. Drive ownership — but lead hands-on when needed.

Platform & Feature Ownership
Own the shop roadmap — from briefing to rollout. Prioritize features that improve UX, stability, and conversion. Bring clarity when the path forward is unclear across stakeholders and partners.

About You

Core Mindset & Qualities:

• You care deeply about creating thoughtful, user-centered experiences that feel intuitive and premium.
• You enjoy building systems and processes that enable great work — and improve what’s not working.
• You lead through clarity, trust, and empathy, not control.
• You work proactively and independently — but know when to ask, align, or support others.
• You take ownership of outcomes and raise your hand when something needs fixing.
• You’re excited to help shape what E-Commerce looks like inside one of Europe’s fastest-growing D2C brands.

Experience & Expertise:

• You have senior-level experience in E-Commerce, Digital Product, or CRO — ideally in a D2C or omnichannel setup
• Experience working closely with Shopify Plus, product teams, and creative functions
• Deep understanding of UX, conversion levers, and customer journeys
• Confident managing people: you've supported team growth, coached individuals, and built high-performing working models
• You’ve led cross-functional teams and know how to build structure beyond day-to-day task coordination
• Strong judgment in prioritization — you’re outcome-focused and comfortable with MVP thinking
• Analytical skills: you don’t rely only on KPIs, but you know how to use data (GA4, Clarity, A/B tests) to drive smart decisions
• You bring both strategic perspective and a hands-on, “let’s fix it” mindset

Our Offering

• Make a real impact: Shape one of the most strategic growth drivers at HOLY — our shop is more than a storefront, it’s a brand platform and sales engine.
• Speed & ownership: Act with autonomy and momentum, and lead initiatives that directly influence revenue, customer experience, and long-term success.
• Strong leadership exposure: Report directly to the Director of Operations and work closely with founders and cross-functional heads on high-leverage topics.
• Ambitious, down-to-earth team: Collaborate with kind, sharp people who really care
• Modern setup: Berlin Prenzlauerberg office, flexible hybrid working model with opportunity to work 30 days/year from abroad
• Competitive comp: Strong salary and equity package
• A product worth building: Just check ourreviews—peoplereally love this stuff