Head of Digital Marketing (m / f / d)

CMS Legal Services; Frankfurt; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is on the lookout for a Head of Digital Marketing to spearhead innovative strategies and enhance their digital presence. This role is pivotal in shaping the digital marketing landscape, driving collaboration across teams, and optimizing user experiences on various platforms. With a strong focus on analytics and data strategy, the ideal candidate will leverage their extensive experience to maximize engagement and reach. If you're passionate about digital marketing and want to work in a dynamic global environment, this is the opportunity for you.

Qualifikationen

• 10+ years in professional services marketing and digital marketing.
• Strong understanding of digital tools and marketing best practices.

Aufgaben

• Drive collaboration on digital marketing across CMS firms.
• Maximise reach and engagement for LinkedIn accounts.
• Optimise user experience of the website and marketing platforms.

Kenntnisse

Digital Marketing

SEO

Social Media Marketing

Content Marketing

Data Strategy

Project Management

Analytics

Communication Skills

Tools

Content Management Systems

Google Analytics

Jobbeschreibung

We are seeking a skilled Head of Digital Marketing (m / f / d) to join our team at CMS Legal Services. The ideal candidate plays a key role in developing and implementing CMS’ digital marketing and content strategy and drives collaboration on digital marketing. The role holder also is a key contributor and stakeholder in major projects such as reviews of CMS’ client facing digital technology and implementing a data strategy.

The role will report to Director of Digital Marketing, Brand and Communications. The position can be located in Frankfurt or Warsaw.

Responsibilities

• Drive collaboration on digital marketing across CMS firms.
• Educate on digital best practice, provide trainings and guidance on social media, digital marketing theory and SEO.
• Maximise reach and engagement for our LinkedIn accounts.
• Align the social media approach with the CMS strategy and strategic themes.
• Optimise the user experience of the website and other external marketing platforms.
• Analyse user journeys and provide recommendations for adjustments.
• Advise BD on how to optimise specific marketing content, incl. web content, videos, etc.
• Work with IT and relevant agencies on optimising the website infrastructure for SEO and UX.
• Amplify marketing content and firm messaging
• Advise on social media campaigns supporting BD and Brand objectives.
• Run targeted advertising on social media, Google and display.
• Look after key digital messaging slots, such as the home page(s) of the website.
• Measure and track KPIs across the various digital platforms.
• Interpret, explain and share key trends and KPI progress.
• More than 10 years’ experience in professional services marketing and digital marketing.
• Excellent understanding of digital tools, analytics, content management systems. Being a data strategist is a plus.
• Very strong grasp of marketing best practice, including content marketing, social media, advertising and SEO.
• With a strong interest in artificial intelligence opportunities, keep up with the latest developments and opportunities.
• Excellent English communication skills, both written and spoken.
• Superior attention to detail, strong numerical skills.
• Strong project management skills, with the ability to present complex information and concepts in a clear and concise manner.
• Demonstrated ability to build strong working relationships with partners and staff at all levels within the firm and with external vendors.
• Grasps, retains and analyses complex information and concepts.
• A proactive can-do approach with a drive to support the growth of our business.

About us

For more information on CMS, please visit cms.law.

If you’re passionate about digital marketing and eager to work with a global team, we’d love to hear from you! Please apply via the “LinkedIn Easy Apply” button.