Head of Digital Marketing (f/m/d) Rhenus Group

Rhenus SE & Co. KG; Hilden; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading logistics company in Nordrhein-Westfalen is looking for a digital marketing expert to spearhead global strategies across various channels. The ideal candidate will lead a high-performing team, optimize performance marketing, and ensure alignment with commercial objectives while monitoring compliance with GDPR. This role offers an opportunity to shape digital engagement and drive growth in a dynamic environment.

Qualifikationen

• Proven experience in leading digital marketing strategies.
• Strong understanding of performance marketing and PPC.
• Experience in managing cross-functional digital teams.

Aufgaben

• Lead the global digital marketing strategy across key channels.
• Oversee performance marketing to drive demand.
• Collaborate with teams to enhance digital touchpoints.

Kenntnisse

Digital marketing strategy

Data-driven decision making

SEO optimization

Team leadership

B2B digital trends

Tools

CRM

CMS

Marketing Automation Platforms (MAP)

Analytics tools

Jobbeschreibung

Digital Strategy & Innovation

• Lead the global digital marketing strategy across key channels (like Website, SEO, paid media, e-mail-marketing and marketing automation)
• Drive digital growth, lead generation and customer experience with a forward-looking roadmap
• Monitor and apply emerging B2B digital and AI trends to maintain a competitive edge
• Take digital marketing to the next level and work with the team to implement new channels and ensure an omni-channel strategy.

Digital Execution & Performance

• Oversee performance marketing (PPC, retargeting, programmatic) to drive demand
• Lead website and SEO optimization to boost traffic, UX, and lead generation
• Enable data-driven decisions focused on conversion, ROI, and attribution
• Guide regional teams in localizing campaigns and ensuring brand consistency

Digital Infrastructure & Martech

• Own and optimize the digital marketing tech stack (CRM, CMS, MAP, analytics) in alignment with Group Performance & Transformation
• Collaborate with IT and partners to enhance website and digital touchpoints for usability and performance
• Monitor GDPR and data privacy compliance across all digital activities

Content & Engagement

• Collaborate with content and brand teams to shape a consistent digital narrative across platforms, overseeing web, blog, video, and social media content aligned with customer needs and journeys.

Team Leadership & Collaboration

• Lead and develop a high-performing team of digital marketing professionals at group level.
• Partner closely with global and regional marketing, product, CRM, data protection and sales teams to align digital marketing with commercial objectives.
• Manage external vendors, agencies, and consultants effectively.