Head of Digital (m/f/d)

vetsak®; Düsseldorf; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

vetsak, a fast-growing D2C company, seeks a Head of Digital to develop and execute a digital strategy that positions the brand globally. The ideal candidate will have over 10 years in e-commerce, particularly in performance marketing, and will lead a team focused on enhancing customer journeys through innovative digital solutions. This leadership role based in Düsseldorf offers collaborative culture and the chance to shape the digital future in a creative and agile environment.

Leistungen

Flexible working options

Creative freedom

Collaborative, values-led culture

Qualifikationen

• Fluent in English (German a plus), excellent communication and presentation skills.
• Experience leading agile teams and collaborating across departments.
• Deep knowledge of performance marketing and digital metrics.

Aufgaben

• Develop and execute a digital-first growth strategy for vetsak.
• Strengthen the Shopify-based e-commerce platform.
• Leverage data to optimize customer journeys focusing on personalization.
• Integrate innovative technologies like AI and AR for digital processes.
• Drive global performance marketing across all channels.
• Collaborate with Marketing, CRM, and Business Development.

Kenntnisse

Performance marketing

Data analysis

Digital strategy

E-commerce optimization

Team leadership

Customer experience

Ausbildung

10+ years in digital/e-commerce roles

Tools

Shopify

CRM systems

Performance marketing tools

Jobbeschreibung

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vetsak is one of the fastest growing D2C companies in the premium furniture segment. We combine South African lifestyle with German innovation and quality. So far, we have made the lives of over 150,000 customers in 60 countries more comfortable, and we are adding more every day. In order to expand our growth, we are looking for bold, creative, driven, self-motivated, entrepreneurial individuals with a “sky’s the limit” kind of outlook, to join and develop our team.

We're looking for an analytical expert who knows performance marketing. If you can master paid marketing channels, see growth opportunities in data, and develop strategies for e-commerce, this is the job for you. Combine your expertise with our passion for high-end furniture and together we can create success.

Your responsibilities

• Develop and execute a digital-first growth strategy to position vetsak as a category-defining global omni-channel brand.
• Strengthen our Shopify-based e-commerce platform to ensure frictionless, emotionally engaging customer journeys - on desktop, mobile and beyond.
• Leverage data to optimize the customer journey, with a focus on personalization, smart segmentation, and performance enhancement.
• Integrate innovative technologies (e.g., AI, AR, automation) to future-proof digital processes and customer touchpoints.
• Lead, inspire and scale a high-performing digital team and ecosystem - combining in-house talent with top-tier agencies.
• Drive global performance marketing across all channels such as SEM, CRM, SEO, Paid Social and Google Ads, focusing on ROI and customer lifetime value.
• Collaborate strategically with Marketing, CRM, and Business Development to align data, brand, and business objectives.
• Drive end-to-end campaign execution and optimization, including testing and coordination of the digital calendar.
• Create performance-driven content briefs and champion a mobile-first, user-centered UX that reflects the elegance of vetsak’s products.
• Foster an agile, values-driven team culture centered on ownership, excellence, and customer focus.

About you

• You're ideally based in Düsseldorf
• 10+ years in digital/e-commerce roles, with a strong mix of strategy and execution.
• Proven success scaling brands through digital – ideally in a premium or design-driven environment.
• Deep knowledge of Shopify (or similar), performance marketing tools, CRM systems, and attribution models.
• Strategic thinker with a creative heart and analytical mind. Obsessed with customer experience, data, and detail.
• Experience leading agile teams and collaborating across departments and markets.
• Fluent in English (German a plus), with excellent communication and presentation

What you can expect from us

• A growing international team reshaping the future of furniture - if you want to career growth, vetsak is an incredible place to learn and grow
• A collaborative, non-hierarchical and strong values-led culture where your voice & contribution matters
• Düsseldorf-based office with flexible working options
• Creative freedom and colleagues who are among the best in their field

Important to know

• Applicants must hold a valid German work permit
• Your CV must be written in English (our company language)

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design and Strategy/Planning

• Industries

  Furniture and Home Furnishings Manufacturing

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