Head of Digital Content Excellence (d/f/m)

Henkel AG & Co. KGaA; Düsseldorf; Vor Ort; EUR 125.000 - 150.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic Digital Brand Marketing Leader to drive innovative marketing strategies across various channels. In this role, you will design and implement strategic frameworks that guide digital brand initiatives, providing creative direction and fostering innovation within a talented team. Collaborate with creative agencies to develop cutting-edge content that resonates with target audiences while ensuring content excellence across all brand touchpoints. Join a vibrant culture that encourages continuous improvement and professional growth, making a significant impact on brand performance and campaign quality.

Qualifikationen

• Proven experience in digital brand marketing and content strategy.
• Strong leadership skills with the ability to mentor and guide teams.

Aufgaben

• Design and implement strategic frameworks for digital brand marketing.
• Collaborate with agencies to develop innovative content that resonates.

Kenntnisse

Digital Marketing

Content Creation

Social Media Strategy

Creative Direction

Team Leadership

Ausbildung

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Digital Analytics Tools

Content Management Systems

Jobbeschreibung

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Design and implement strategic frameworks (Content, Social Media, etc.) that guide digital brand marketing initiatives. Establish clear guidelines per channel and best practices for content creation and digital assets.
• Provide creative direction and inspiration to digital brand marketing (DBM) managers. Foster innovation by keeping the team abreast of the latest trends, technologies, and best practices in digital content creation.
• Collaborate with various creative digital agencies / content creators to support DBMs in developing cutting-edge content that resonates with target audiences. Act as a liaison between the Content Excellence Partners (Creative X, Vidsy, etc.) and Global Brand Teams to integrate best practices and innovative digital solutions.
• Lead the Global DBMs, who report solid line to the Global Brands/Categories with a dotted line in a matrix structure: Provide strategic guidance and mentorship, ensuring content excellence across all brand touchpoints. Conduct regular training sessions and workshops to elevate the skills and knowledge of digital brand marketing managers. Ensure new hires are onboarded and trained. Stay updated with industry developments and ensure the team is continuously learning and evolving. Encourage a culture of continuous improvement and professional growth within the team.
• Facilitate regular communication and collaboration between key countries and regional teams to share insights, successes, and learnings.
• Create standardized processes and workflows for collaborating with regions & agencies, ensuring efficiency and alignment with brand standards.
• Impact campaign quality & performance metrics, production efficiency & ROAS.