Head of Demand Marketing

Sandvik; Düsseldorf; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A global manufacturing leader is looking for a Demand Marketing Manager to lead their marketing initiatives. You will drive customer acquisition and manage campaigns across various channels. The ideal candidate should have extensive leadership experience in digital marketing and performance analytics. This role emphasizes collaboration, data-driven decision making, and fostering innovation within the team.

Leistungen

Fair and rewarding benefits

Career opportunities in a global environment

Qualifikationen

• Extensive managerial or executive leadership experience in marketing.
• Solid background in creative leadership and digital marketing.
• Proficiency in managing cross-functional teams and collaboration.

Aufgaben

• Lead development and execution of global demand marketing initiatives.
• Manage lead generation and nurturing processes.
• Define and monitor KPIs such as Customer Lifecycle Value and conversion rates.

Kenntnisse

Leadership

Digital marketing

Performance analytics

Strategic thinking

Collaboration

Jobbeschreibung

Overview

Do you want to drive growth and impact through smart, data-driven marketing? This is your opportunity to lead demand marketing at Sandvik Coromant – where strategy meets execution, and marketing directly fuels pipeline and revenue.

Be part of something bigger – join us on an exciting journey of transformation

At Sandvik Coromant, we don’t just lead the manufacturing industry – we’re reshaping it. As a global leader in advanced manufacturing, we're on a journey to transform how we work and how we create value.

Our industry is changing faster than ever, and we’re committed to delivering smart, end-to-end solutions, products and services to our customers. And we’re doing it with passionate change makers – people who challenge the status quo.

This is your opportunity to be part of a team built on high-trust, empowerment, collaboration, bold ideas, and shared purpose. Together, we’re shaping the future of manufacturing – with our customers at the heart of everything we do.

The location is flexible between our Sandvik Coromant offices. You report to the Vice President of Marketing and Communication and will be a part of the functional leadership team.

Your mission

Your mission

You lead the strategic development and execution of global demand marketing initiatives. Your work drives customer acquisition, pipeline growth, and measurable business impact. You plan and optimize multi-channel marketing programs, manage lead generation and nurturing processes, and align closely with sales, product, and analytics teams to ensure results.

Your focus ahead lies in

• Developing and executing demand generation strategies across global, regional, and local markets to support business growth for both direct and indirect channels.
• Owning the campaign roadmap and lifecycle planning for inbound and outbound programs.
• Leading integrated campaigns across digital, social, email, paid media, and events.
• Managing lead capture, scoring, and nurturing to maximize conversion.
• Using data and analytics to evaluate performance and optimize ROI.

You also define and monitor KPIs like Customer Lifecycle Value, conversion rates, and pipeline contribution. You lead a global organization of talents and also manages cross-functional teams of campaign managers, digital marketing specialists, analysts, and content creators, and foster a culture of innovation and continuous improvement. Collaboration is key – you partner with stakeholders across product and solutions management, sales, brand, and digital transformation.

The location is flexible between our Sandvik Coromant offices. You report to the Vice President of Marketing and Communication and will be a part of the functional leadership team.

Your profile

You bring extensive experience of leadership at a managerial or executive level. A solid background in creative leadership, digital marketing, and performance analytics enables you to guide teams and shape impactful strategies. You have a test, learn and scale mentality, combined with the ability to capture new emerging growth opportunities. Translating business goals into actionable campaign plans comes naturally, and you’re confident navigating matrix organizations and cross-functional collaboration.

Curiosity fuels your approach, and creativity is at the heart of how you lead. You communicate with clarity, build trust across teams, and foster inclusion in everything you do. Strategic thinking helps you connect the dots between business needs and audience engagement, while your collaborative mindset ensures ideas turn into action. You inspire innovation, challenge assumptions, and bring energy to every conversation.

Our culture

Innovation is in our DNA and we’re proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. Add fair and rewarding benefits, as well as many different career opportunities in an inspiring global environment.