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Head of CRM (m / f / d)

Mister Spex

Berlin

Hybrid

EUR 60.000 - 80.000

Vollzeit

Vor 20 Tagen

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Zusammenfassung

Mister Spex cherche un Responsable CRM pour façonner des stratégies innovantes à travers l'ensemble du parcours client. Vous mentorerez l'équipe CRM tout en optimisant les campagnes oxford et en améliorant l'engagement client. Dans un environnement dynamique, profitez d'un modèle de travail hybride et d'une culture d'égalité et de diversité.

Leistungen

Vouchers exclusifs pour les employés
Équilibre travail/vie personnelle
Développement personnel
Soutien en santé mentale
Soutien familial
Mobilité durable
Contribution à la retraite
Assistance au déménagement
Événements de célébration

Qualifikationen

  • Expérience CRM extensive, idéalement en e-commerce.
  • Capacité avérée à développer des stratégies rentables.
  • Expertise dans l'optimisation des campagnes email.

Aufgaben

  • Développer et exécuter une stratégie CRM complète.
  • Diriger et encadrer l'équipe CRM.
  • Analyser les données clients pour ajuster les stratégies.

Kenntnisse

Leadership
Stratégie CRM
Analytique CRM
Automatisation du marketing
Orientation client

Tools

Emarsys

Jobbeschreibung

Shape the future of eyewear with us! We combine innovation and style with unparalleled brand diversity and the highest quality standards - online and offline. Be our inspiration at #teamspex! SEE YOU at #teamspex | #WhoWeAre

How you contribute

Develop and execute a comprehensive CRM strategy across the entire customer journey, from generating leads and re-engaging prospects to up-selling, cross-selling, and turning customers into brand advocates.

Optimize automated and ad-hoc customer campaigns, continuously testing and refining tactics to improve Customer Lifetime Value (CLV), repurchase rates, and referrals.

Align CRM campaigns with business goals, reducing discount dependence and enhancing product expertise through relevant, targeted, and timely communications.

Lead and mentor the CRM team, fostering collaboration, driving performance, and supporting professional growth to meet team and individual targets.

Analyze customer data to gain insights into behaviors and preferences, adjusting strategies to improve engagement in collaboration with data teams.

Improve internal and external interfaces, ensuring smooth coordination between departments (marketing, retail, data) and external partners.

What you bring

Extensive CRM experience, ideally within e-commerce / omni-channel environments, with several years of leadership experience.

Proven ability to develop profitable CRM strategies and programs that meet performance and revenue goals.

Track record of building or optimizing campaigns with educational and inspirational content.

Expertise in optimizing email campaigns following successful lead generation.

Strong experience with marketing automation software for both online (preferably Emarsys) and offline campaigns.

Customer-centric, data-driven, and agile mindset with deep knowledge of CRM analytics, KPIs, and technical infrastructure.

High energy, creativity, and a drive to innovate while staying on top of CRM trends and tactics.

Strong leadership skills, with a passion for continuous improvement and innovation.

Fluent in English and German (C1 / C2 level).

Exclusive Vouchers : Start your journey with a €200 voucher for a pair of glasses from our Mister Spex assortment. Plus, enjoy an annual voucher to celebrate each Mister Spex anniversary. Benefit from a 40% discount on our entire assortment for you and your family.

Work-Life Balance : Achieve the perfect work-life balance with our flexible and hybrid working model. Bring your dog to the office, work abroad within the EU for up to 6 weeks, and even take a sabbatical.

Personal Development : Your growth matters to us. We offer comprehensive onboarding, 360° feedback, access to learning platforms, and specialized training courses.

Mental Health Support : Access mental health support through our dedicated partner.

Family Support : We support our beloved parents with 10 days of paid vacation for childcare, fully covered by Mister Spex.

Sustainable Mobility : We care about your mobility and the environment. Receive a 50% subsidy on public transport or get a discounted bike through our partner.

Pension Contribution : Benefit from employer contributions to the company pension scheme.

Relocation Assistance : We assist with your visa process and relocation to Germany.

Celebratory Events : Join multiple yearly events to come together and celebrate.

Diversity and Equal Opportunity : You Matter to Us!

Diversity and equal opportunity are more than just words to us. Here, you work on equal footing because every contribution counts and is valued. An open feedback culture is key to our collective success. Regardless of your background, gender, religion, disability, age, or identity, we are excited to welcome you. Your personality is our strength! See you! at #teamspex

Feel free to apply with your Xing or LinkedIn profile.

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