Head of CRM (all genders)

Yoshi en GmbH; Berlin; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A premium tea and lifestyle brand based in Berlin is seeking a Head of CRM to lead their CRM strategy and enhance customer engagement. You will have ownership over the CRM ecosystem, focusing on personalized campaigns and effective team collaboration. This role offers creative freedom and the chance to impact brand growth and loyalty significantly. Competitive benefits include vacation days and employee discounts.

Leistungen

28 vacation days

Urban Sports Club membership

Employee discounts on partner brands

Inspiring office environment

Qualifikationen

• 7+ years of experience in CRM and email marketing.
• Strong track record in personalized customer journeys and segmentation.
• Confidence in using advanced CRM technologies.

Aufgaben

• Lead end-to-end CRM strategy for retention and activation.
• Develop data-driven personalized programs across channels.
• Collaborate with cross-functional teams to enhance CRM.

Kenntnisse

CRM and email marketing

Customer journey design

Advanced CRM technologies

Data analysis

Team leadership

Tools

Bloomreach

Emarsys

Exponea

Jobbeschreibung

What you offer us

• 7+ years of hands on experience in CRM and email marketing. Ideally in DTC, premium e commerce, or lifestyle brands

• A strong track record of designing and scaling personalized customer journeys, segmentation strategies, and lifecycle programs that drive measurable growth

• Confidence in working with advanced CRM technologies and marketing automation platforms such as Bloomreach, Exponea, Emarsys or similar technologies

• A strategic and entrepreneurial mindset. You take ownership, move fast and focus on what drives real customer value

• Analytical and creative in equal measure. Data is your foundation, but emotion and storytelling bring your campaigns to life

• A collaborative leader and team player. You align cross functional teams and inspire others in an international and fast paced environment

What does Yoshi en offer

• A strategic leadership role with high visibility and direct impact on brand growth and customer loyalty

• Full ownership and creative freedom to build one of the most advanced CRM ecosystems in the premium tea and lifestyle space

• 28 vacation days per year, plus up to 5 extra days off between Christmas and New Year

• Urban Sports Club membership and BVG ticket subsidy

• Exclusive employee discounts on Yoshi En products and selected partner brands (e.g. Apple, Expedia, Flaconi)

• A modern and inspiring office in Berlin with free premium teas, tastings and regular team events

About the role:

As Head of CRM (m/f/d), you’ll lead our end-to-end CRM strategy to boost retention, activation, and lifetime value for Yoshi En and an upcoming second brand. You'll build personalized, data-driven programs across email, print, and onsite, while evolving our CRM with high-impact formats.

Working closely with cross-functional teams, you'll help create a best-in-class DTC CRM ecosystem focused on relevance and long-term growth. Reporting to the Co-CEO, you'll turn our “Leading Teas of the World” positioning into a powerful retention and growth engine.

So, what can you expect to work on?

• Own and elevate our CRM strategy across brands by identifying and activating the right levers to boost retention, activation, and customer lifetime value

• Develop and execute smart RFM based strategies. Turn data into precise, value driven customer clusters

• Create and scale deeply personalized lifecycle campaigns across email, print, and onsite. These are powered by advanced segmentation and AI based insights

• Expand our CRM reach by testing and launching new communication channels that inspire, engage, and convert

• Translate product stories and brand moments into tailored journeys. Work in close collaboration with Product, Content, Design and Brand teams

• Align with Performance, Social Media, and Influencer Marketing to build a seamlessly connected retention engine across all key touchpoints