Head of Creative Strategy

Jobtailor; Frankfurt; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

LikeGroup is seeking a senior strategic creator to develop big campaign concepts that align with client objectives and deliver measurable business results. You will combine creators, PR, events, and paid media into a full-funnel system, guiding workshops and selling concepts to CMOs and boards.

You will start hands-on, building the creative function and eventually leading a team, leveraging your track record in agency or brand strategy and your entrepreneurial mindset.

Qualifikationen

• 5–10 years in agency, consulting, or brand strategy.
• Experience managing campaign budgets in six- to seven-figure ranges.
• Proven track record developing large campaigns for well-known brands.
• Deep understanding of creator, influencer, social and paid-media mechanics.
• Ability to translate objectives into creative concepts that deliver results.
• You think about objectives first, then tactics.
• Strong presentation skills and personal accountability.
• Entrepreneurial mindset with a structured working style.

Aufgaben

• Develop creative campaign concepts from idea to finished pitch.
• Translate client objectives into campaigns that deliver business results.
• Combine creators, PR, events, social, and paid media into a full-funnel system.
• Lead strategy workshops with clients.
• Present concepts to groups of decision-makers and sell them.
• Turn campaigns into long-term partnerships from pilot to retainer.
• Collaborate with creator management, production, and performance teams.
• Build the creative function at LikeGroup, hands-on initially, with future leadership growth.

Kenntnisse

Creative concepts

Campaign budgets

Influencer marketing

Presentation skills

Sell to CMOs

Entrepreneurial mindset

Structured working style

Translate objectives into concepts

Jobbeschreibung

Responsibilities

• You develop creative campaign concepts for major brands — from the initial idea to the finished pitch.
• You translate clients' marketing, communications, and business objectives into campaigns that demonstrably deliver business results.
• You combine creators, PR, events, stunts, social and paid media into a full‑funnel system — from awareness to conversion.
• You facilitate and lead strategy workshops with clients.
• You confidently present concepts to groups of 10–20 decision-makers and sell them.
• You turn individual campaigns into long‑term partnerships — from pilot to retainer.
• You work closely with our creator management, production, and performance teams.
• You will build the creative function at LikeGroup — initially hands‑on, with the prospect of leading your own team later.

Requirements

• 5–10 years in agency, consulting or brand strategy.
• Experience managing campaign budgets in the six‑ to seven‑figure range.
• Proven track record of developing large campaigns for well‑known brands.
• Deep understanding of creator, influencer, social and paid‑media mechanics — plus earned media, PR, stunts and viral dynamics.
• You think about the objective first, then the tactic.
• You can not only develop ideas but also sell them — confidently to CMOs and boards.
• Extremely strong presentation skills, high personal accountability, and an entrepreneurial mindset.
• Structured working style and high tolerance for frustration — not every idea will sell.
• One requirement above all: the ability to translate business and communications objectives into creative concepts that deliver measurable business results.