Creative Strategist, Copywriter

Jobtailor; Berlin; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin is seeking a creative strategist to drive Meta and TikTok ad campaigns. You’ll develop ad angles from deep audience research, decide on formats and offers to test, and write scripts that convert into revenue.

You’ll collaborate with editors to ensure alignment with your vision and continually optimize campaigns for ROI. We’re looking for someone who thrives on testing new ideas, demonstrates self-responsibility, and combines creativity with a performance mindset to deliver

Qualifikationen

• 1–2 years of experience in creative strategy for Meta & TikTok ads.
• Direct response copywriting skills.
• Creativity with ROI-minded testing.
• Self-responsibility & drive.
• Team spirit & sense of humor.

Aufgaben

• Deep-dive audience research to understand triggers and craft effective ad angles.
• Plan and select formats, hooks and offers to test (fake podcast, UGC, meme-style, etc.).
• Write scripts for TikTok & Meta ads that drive revenue, not just clicks.
• Provide feedback to editors to ensure ads match your vision.
• Review results, identify what works and scale it.
• Stay updated on trends and bring fresh ideas that matter.

Kenntnisse

Direct response copywriting

Audience research

Scriptwriting

Performance optimization

Testing ideas

Collaboration with editors

Jobbeschreibung

Responsibilities

• Deep-dive audience research: You dive into target audiences, analyze what truly triggers them, and develop ad angles that perform.
• Test processes & strategies: You plan which formats, hooks & offers we’ll test — fake podcast? UGC? Meme-style? You decide.
• Writing scripts that convert: Direct response copywriting is your daily business. You write scripts for TikTok & Meta ads that deliver not just clicks but revenue.
• Collaboration with editors: You provide feedback on edits and ensure the ads match your vision.
• Analysis & optimization: You review results, identify what works — and scale it.
• Testing new trends and formats: You stay up to date and bring fresh ideas that make a difference.

Requirements

• 1–2 years of experience in creative strategy for Meta & TikTok ads at an agency or an e-commerce brand (or you’re an exceptional talent with a killer portfolio).
• Direct response copywriting skills — writing scripts that sell is no problem for you.
• Creativity & performance mindset — you love testing new ideas but always keep ROI in mind.
• Self-responsibility & drive — you don’t need tight supervision; you want to shape your work and continuously improve.
• Team spirit & sense of humor — we work closely, support each other, and don’t take ourselves too seriously, while always delivering results.

Core Competencies

Demonstrates expertise in Direct Response Copywriting for Meta and TikTok ads, focusing on audience research, scriptwriting, and performance optimization. Capable of testing innovative strategies while maintaining a strong ROI mindset.