Head of Creative Strategy

ThePlaceToBe; Frankfurt; On-site; EUR 60,000 - 90,000; Full time

Job summary

ThePlaceToBe is seeking a Creative Strategy Lead to own creative direction across paid acquisition for a fast-growing DTC wellness brand. You will turn customer insights and performance data into compelling storytelling, scripts and hooks that drive commercial growth.

You will work with designers, editors and production teams to test, refine and scale high-performing content, building scalable frameworks and asset libraries to support ongoing expansion.

Qualifications

• Experience in creative strategy or performance marketing.
• Strong storytelling and copywriting abilities.
• Data-led approach to testing and performance analysis.

Responsibilities

• Lead creative strategy across paid acquisition, developing concepts, hooks and scripts.
• Use customer insights and performance data to identify opportunities.
• Develop structured testing and scaling for high-performing creative.
• Collaborate with designers, editors and production teams to realise ideas.
• Build creative frameworks and asset libraries for consistent output.
• Ensure creative supports acquisition and commercial objectives.

Skills

Creative strategy

Copywriting

Paid social

Data-driven testing

Job description

ThePlaceToBe are delighted to be working on a really exciting opportunity with a fast-growing international DTC wellness brand.

This is an opportunity to join an ambitious consumer business at an exciting stage of growth, taking ownership of creative strategy and helping shape the next phase of its international expansion.

About the role...

This is a role for someone who understands how to turn customer insights, compelling storytelling and performance data into creative that drives genuine commercial growth.

You'll lead creative strategy across paid acquisition, developing concepts, hooks, scripts and new creative angles, while building a structured approach to testing and scaling high-performing content.

What you'll be doing day to day...

• Lead creative strategy across paid acquisition, developing concepts, hooks, scripts and new creative angles.
• Use customer research, audience insights and performance data to identify opportunities.
• Develop a structured approach to testing, learning and scaling high-performing creative.
• Work closely with designers, editors, creators and production teams to bring ideas to life.
• Build creative frameworks, processes and asset libraries to support consistent output.
• Collaborate with growth and marketing teams to ensure creative supports acquisition and commercial objectives.

About you...

This role would suit someone who combines creative thinking with commercial awareness and understands how effective creative influences customer acquisition.

What we're looking for...

• Experience in creative strategy, performance creative or direct-response marketing, ideally within DTC, wellness, beauty or consumer brands.
• Strong copywriting and storytelling skills, with the ability to develop compelling hooks, concepts and scripts.
• Understanding of paid social creative, particularly Meta.
• Experience working with editors, designers, creators or production teams.
• A data-led approach to creative testing and performance analysis.
• A proactive mindset and confidence working in a fast-moving business.

What's in it for you...

• Real ownership of creative strategy and direction.
• The opportunity to influence acquisition and business growth.
• Close collaboration with growth and performance marketing teams.
• Scope to build scalable creative processes and develop the function.