Head of Brand (Relocation to Milan)

Satispay; Berlin; On-site; EUR 120,000 - 180,000; Full time

Job summary

Satispay, a leading fintech, seeks a Head of Brand to own the creative and brand strategy end-to-end, bridging storytelling with measurable business impact across touchpoints in a fast-growing environment. The role influences growth-related initiatives and brand storytelling at scale.

You will lead and mentor a high-performing team, collaborate with Growth and Product, and establish brand rituals and KPIs to drive acquisition and retention. Willingness to relocate to Milan is required.

Qualifications

• 10+ years in brand management or creative direction, preferably within fast-growing tech companies or top-tier creative agencies.
• Strong knowledge of design systems, rebranding processes, and multi-channel campaign production.
• Hands-on leader who can dive into layouts and scripts to ensure excellence.
• Data-driven mindset: translate brand concepts into business objectives using KPIs/OKRs.

Responsibilities

• Creative Production - Owning the production of creative assets with high quality and brand consistency.
• Brand Activation - Driving ATL and BTL activations to bring the brand to life.
• Social Media & Community - Steering presence across channels and influencer strategy.
• Brand Strategy & Insights - Shaping identity and grounding decisions in research and listening.
• Leadership & Team Rituals - Building and mentoring the team with regular rituals and tools.
• Cross-functional Collaboration - Partnering with Growth and Product for aligned initiatives.
• Performance-Driven Branding - Defining and tracking KPIs to tie creative work to business impact.

Skills

Brand management

Creative direction

Design systems

Multi-channel campaigns

Hands-on leadership

Data-driven mindset

English fluency

Brand storytelling

Job description

Please note that this opportunity requires relocation to our Milan office.

About us

Traditional banking has never really given people control over their financial life. Satispay exists to change that: to empower people through finance.

That means making financial services easy and accessible for millions of users. We started with payments, then benefits, investing, cards... and we’re not done. Not even close.

Same logic every time: find a real problem, solve it properly, then look for the next one. The destination? To build the most loved financial platform in the world.

Getting there takes leaders who own outcomes across teams, not just tasks, and set the tone for refusing the “someone else will fix this” culture. If that's how you lead, you'll fit right in.

What you'll be doing

As our Head of Brand, you'll own the creative and brand strategy end-to-end, bridging the gap between high-level storytelling and measurable business impact, ensuring our mission resonates across every touchpoint.

Here’s what that looks like in practice:

• Creative Production - Owning the production of creative assets, ensuring every output meets a consistently high bar of quality, craft, and brand consistency.

• Brand Activation - Driving both ATL (TV, radio, OOH, print) and BTL/untraditional activations, bringing the brand to life in bold and memorable ways.

• Social Media & Community - Steering our presence across existing Social media channels and new ones, while building an influencer strategy that extends our reach and relevance.

• Brand Strategy & Insights - Shaping and safeguarding brand identity, and grounding decisions in research and listening, including surveys with both customers and non-customers.

• Leadership & Team Rituals - Building and mentoring the team behind these pillars, establishing clear creative rituals (design reviews, sprints, feedback loops) and tools to ensure efficient, high-quality output.

• Cross-functional Collaboration - Partnering closely with Growth and Product teams to align brand initiatives with acquisition goals, retention targets, and product launches.

• Performance-Driven Branding - Defining and tracking KPIs for brand awareness and consideration, ensuring that even the most "creative" projects are data-informed and contribute to Satispay's overarching OKRs.

You will lead and mentor high-performing teams, collaborate closely with peers with structured communication and transparency, demonstrating a commitment to integrity and ownership.

Who we're looking for

You’ll take on one of the hardest challenges at our scale: defining Satispay's identity globally while ensuring our brand initiatives directly align with acquisition and retention goals — and building the creative team and rituals that stay ahead of it as we grow. We're not looking for a caretaker of an existing setup. We're looking for someone who has built or transformed a function, made hard calls under pressure, and can say "here's the decision, here's why, here's what happened."

• 10+ years of experience - Proven track record in brand management or creative direction, ideally within fast-growing tech companies or top-tier creative agencies.

• Strong Technical & Visual Culture - Deep understanding of design systems, rebranding processes, and multi-channel campaign production (from social media to TV/OOH).

• A "Hands-on" Leader - You love to lead by example. You're not just a "manager of resources" but someone who can get into the details of a layout or a script to ensure excellence.

• Data-Informed Mindset - Ability to translate brand concepts into business objectives, utilizing KPIs and OKRs to measure impact and iterate quickly.

• Exceptional Communicator - Fluent in English, with the ability to simplify complex brand visions for internal stakeholders and external audiences alike.

We recognise that exceptional leadership comes in many forms. If you believe you have the vision, experience, and drive to help us shape the future of money, we encourage you to apply. We value the unique perspectives and strengths that exceptional leaders bring, even if their experience doesn't align with every listed requirement.

Why this is your place

This is a unique opportunity to leverage your experience and leadership to make a profound impact on a company poised for significant future growth. We operate on a principle of reciprocity: significant strategic impact are met with meaningful rewards and opportunities.

• Own outcomes that reach millions. Lead functions where the results show up directly in the experience of 6.5M+ people and the businesses they pay every day.

• Operate in high-growth. You'll make high