Growth Marketing Manager (w/m/d)

FTAPI Software GmbH; München; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Collegial environment

Onboarding & equipment modern

EGYM Wellpass

Job bike or Deutschland Ticket

Nilo Health coaching

30 days vacation

Mobile working

Relocation support up to €2,000

Professional development budget

Top-notch catering

Regular team events

Résumé du poste

FTAPI Software GmbH is seeking a senior growth marketer to own our paid channel strategy and optimize media investments. You will fuse audience insight, creative campaigns, data and technology into a repeatable engine that drives brand-to-demand outcomes.

You will lead channel planning, execute across search, social, programmatic and retargeting, and partner with Marketing Ops to tie activity to CRM opportunities and revenue. Fluent German and English are required.

Qualifications

• Substantial hands-on B2B paid media and growth experience.
• Evidence that your work improved qualified pipeline, opportunity progression or revenue.
• Strong command of search and paid social with ability to challenge defaults.

Responsabilités

• Channel and investment strategy: build a full-funnel media plan aligned with target accounts and pipeline goals.
• Campaign execution: plan, launch and optimize paid search, paid social, programmatic display and retargeting.
• Audience and creative effectiveness: use account, persona, intent and first-party insight to shape targeting.
• Measurement and commercial impact: connect media activity to CRM opportunities and revenue, establish tracking standards.
• A scalable operating model: create briefs, targeting rules, creative requirements and campaign blueprints.
• Experimentation and AI: run a disciplined test roadmap across audiences, creative and channel mix.

Connaissances

B2B paid media

growth experience

digital marketing

campaign optimization

CRM measurement

AI-enabled approach

Description du poste

Your tasks

We are looking for a senior, hands-on growth marketer to own our paid channel strategy and make our media investment work harder.
You will connect audience insight, creative campaigns, data and technology into a repeatable brand-to-demand engine.
You can set direction, get into the platforms, challenge weak signals and show what is working in terms the business understands.

• Channel and investment strategy: You build a full-funnel media plan tied to FTAPI's target accounts, buying groups, priority campaigns and pipeline goals. You balance demand creation with demand capture and make budget trade-offs clear
  
• Campaign execution: You plan, launch and optimise paid search, paid social, programmatic display, sponsored content and retargeting. You test digital out-of-home and emerging channels where there is a sound audience and measurement case. You own budgets, pacing and agency or vendor performance, and execute directly when needed
  
• Audience and creative effectiveness: You use account, persona, intent and first-party insight to shape targeting and journeys. You work with Product Marketing, Campaigns, Brand and Sales to test messages, offers, creative and landing pages for CIOs, CISOs and other decision-makers
  
• Measurement and commercial impact: You partner with Marketing Operations and RevOps to connect media activity to CRM opportunities and revenue. You establish conversion, naming, UTM, tracking QA and reporting standards. You use attribution as one input to investment decisions and explain its limits clearly
  
• A scalable operating model: You build briefs, targeting rules, creative requirements, launch checklists and campaign blueprints that improve the speed and consistency of activation
  
• Experimentation and AI: You run a disciplined test roadmap across audiences, creative, landing pages and channel mix. You use AI to accelerate research, analysis, creative iteration, reporting and workflow automation, with human review and clear measures of impact

Your profile

• Substantial hands-on B2B paid media and growth experience, ideally with complex technology and mid-market or enterprise buying groups
  
• Evidence that your work improved qualified pipeline, opportunity progression or revenue, not just clicks and lead volume
  
• Strong command of search and paid social, plus judgment about when other channels merit investment. You can challenge platform defaults and agency recommendations
  
• Fluency in CRM-linked measurement, conversion tracking, experimentation, funnel analysis and budget allocation
  
• A practical AI-enabled approach: you can describe workflows you've built, what they improved and how you checked their outputs
  
• Commercial judgment and ownership: you diagnose problems, recommend action and follow through without waiting for a perfect brief
  
• The ability to turn complex performance data into clear recommendations for Marketing, Sales, RevOps and senior leadership

• You work confidently in German and English (C1)

What we offer

• Collegial environment: A team of around 140 people who will welcome you with open arms, support you, and with whom you'll have a lot of fun
• Comprehensive onboarding & modern equipment: On your first day, you'll receive an onboarding package of modern hardware (headset, monitor, etc.). If you're a developer, you decide for yourself which hardware you'd like to work with. In your first few weeks, you'll get a buddy by your side and go through a structured onboarding process
• Sports or shopping: With EGYM Wellpass, you can use a wide range of sports and wellness offerings across Germany. Prefer home workouts or shopping? No problem! Choose a voucher of your choice worth €50 per month
• Job bike or Deutschland Ticket: Choose whether you'd rather have your Job Rad (company bike) or your Deutschland Ticket subsidized. If you go for the Deutschland Ticket, you only pay €23 yourself. And the best part: you can still sign a Job Rad contract, it just won't be subsidized
• Boost your (mental) well-being with Nilo Health: Book 1:1 coaching sessions with leading psychologists or access countless workshops and round tables on a variety of topics, whether private or work-related
• Take a break from everyday work with 30 days of vacation: Rest and recharge so you can come back and get going together with us
• Mobile working: We'd love to see you in the office! We have all kinds of treats and other perks there to make working together not only fun, but also well catered. Mobile working is completely flexible in most teams and possible by arrangement in some teams
• Relocating? We've got your back! Moving for your new job with us? We'll support you with up to €2,000 so that your start with us goes as smoothly as possible
• Professional development: FTAPI is growing, and so that you can grow with us, you have various options and a budget to drive your development forward
• Top-notch catering: Didn't have time for a leisurely breakfast after getting up? No problem, we've got you covered! At FTAPI, there's a huge selection of muesli and fruit. When the weather is nice, we love to grill on our roof terrace, and if you hit an afternoon slump, you'll find plenty of snacks in our kitchen
• Regular team and company events: Whether it's the summer party, Wiesn, Christmas party, or grilling on our roof terrace, there's always something going on