Growth Marketing Manager in Berlin

Mamahealth; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A Health Tech scale-up in Berlin seeks a Growth Marketing Lead to drive paid acquisition strategies and optimize full-funnel conversion. The ideal candidate will have extensive experience in performance marketing, strong analytical skills, and a passion for detail and automation. This role offers the opportunity to work in a dynamic environment with a focus on experimentation and growth across various channels.

Qualifikationen

• 4+ years in growth/performance marketing in B2C SaaS or health-tech.
• Proven track record in scaling paid channels with efficient CAC & ROAS.
• Comfortable writing SQL and manipulating large datasets.

Aufgaben

• Own paid acquisition strategy & budget across various channels.
• Design, launch, and analyze rapid-fire experiments.
• Build and maintain dashboards & attribution models.

Kenntnisse

Growth Marketing

Performance Marketing

Data Analysis

SQL

Automation

German

English

Ausbildung

Quantitative or Technical Degree

Tools

GTM

Segment

Mixpanel

Looker

dbt

Jobbeschreibung

Our client is a Health Tech scale up based in Berlin. They are validated demand for their patient‑insights platform and are ready to scale acquisition across Germany, wider Europe and now the United States. You will own the paid growth engine end‑to‑end, squeezing out the elusive “extra 1%” at every stage of the funnel to propel geometric growth.

What you’ll do

• Own paid acquisition strategy & budget across Meta, Google and high‑opportunity channels beyond them (e.g. Reddit, TikTok, Pinterest, Snapchat, programmatic display, CTV, etc.
• Design, launch and analyse rapid‑fire experiments (A/B, multi‑variate, geo‑split) in every relevant channel to unlock incremental wins in CAC, LTV and activation.
• Build and maintain dashboards & attribution models; dive deep into raw data (SQL / BigQuery) to uncover insights and diagnose issues.
• Optimise full‑funnel conversion in partnership with Product, Design and Data—landing pages, onboarding flows, email/SMS, retargeting.
• Identify, prioritise and implement automation opportunities across bidding, budget management, creative rotation, reporting and data pipelines.
• Direct and coordinate a senior freelance performance marketer, ensuring alignment on strategy, priorities and deliverables, and scaling the function as we grow.
• Champion tracking hygiene & MarTech (GTM, Segment, Mixpanel, Looker, dbt) so every click and event is measurable.
• Report growth learnings to leadership with clear, actionable recommendations.

What will make you successful

Must‑have

-4+years hands‑on growth / performance marketing in B2C SaaS, marketplace or health‑tech

-Proven track record scaling paid channels with efficient CAC & ROAS including campaigns in the US

-Native/near‑native German and fluent English; any additional EU language is a plus

-Comfortable writing SQL, manipulating large datasets, building cohort analyses

-Quantitative or technical degree (Engineering, Computer Science, Physics, Economics)

-Obsessive about detail, experimentation, automation and documentation

Nice‑to‑have

-Experience in regulated or healthcare environments

-Knowledge of Python/R for deeper statistical analysis

-Familiarity with BI stack (dbt, Metabase, Airflow)

-Experience with server‑side tagging, CAPI, or CDP implementation

-Google Ads & Meta certifications

-Previous team‑management experience

Location:Berlin – in‑house (on‑site, with flexible occasional remote days)

Reports to: Head of Marketing

Employment type:Full‑time