Growth Marketing Manager, Germany

black.ai; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A digital health company in Berlin seeks a Growth Marketing Manager to enhance its growth initiatives. This role requires 2-4 years of performance marketing experience, creativity, and analytical skills, along with fluency in German and English. You will optimize paid media campaigns, conduct research, and work on innovative landing pages. Join a passionate team committed to making a real impact on patients' lives.

Leistungen

Employee options program

50€ wellness benefit monthly

Branded merch

Regular team events and dinners

25 days holiday + bank holidays

Hybrid working (2 days in office per week)

Qualifikationen

• 2-4+ years experience in performance marketing or customer acquisition for DTC brands.
• Creative and analytical mindset with strong writing skills.
• Comfortable with digital marketing tools.

Aufgaben

• Optimize paid media campaigns across Facebook and Google.
• Conduct user research and analyze user behavior.
• Run A/B tests to improve conversion rates.

Kenntnisse

Creativity

Analytical thinking

Fluency in German

Fluency in English

Cross-functional collaboration

Tools

Google Analytics

Figma

Google Search Console

Jobbeschreibung

About Eucalyptus

We’re making good health last life a lifetime

More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.

Since launching, we’ve grown fast to support millions of patients. In 2025 alone…

• Globally, grew revenue by >120% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnb
• Grew to over 100,000 monthly active patients globally across our weight management program and 10x’d our German patient base to 10,000 in 2025 alone

What’s next?

Our goal for the next 3 years is to be supporting 1 million patients globally and live better for longer by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

We’re going to build Germany’s largest and best digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with. If that gets you excited, let’s talk.

About the role (What you’ll be doing)

We’re looking for a talented Growth Marketing Manager to drive our growth in Germany. With 2–4 years of experience, you’ll bring both creativity and analytical thinking to the table — building high-performing landing pages, crafting user tests, and creating ad copies that capture attention across Meta and Google. If you love experimenting, iterating fast, and turning ideas into measurable results, this role is for you.

As the Growth Marketing Manager, you will:

• Optimise paid media campaigns for Facebook, Google Search etc. by supporting campaign and Ad setup and monitoring performance
• Conduct user research and analyze user behavior
• Implement build new landing pages across our funnel from optimised channel pages to in-funnel quizzes
• Run A/B tests across our funnel to improve conversion rates - from Landing Pages to our Checkout and post-conversion
• Maintain an efficient testing loop - sharing key insights to develop and find outperforming marketing performance
• Derive key insights from analytics platforms like Google Analytics and Launch Darkly
• Own and drive CRM for Juniper Germany
• Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company
• Collaborate with design and marketing teams on new creative ideas
• Work with the Head of Growth on supporting the business by preparing presentations, presenting experiment outcomes and supporting on weekly meetings

About You (Who We’re Looking For)

Essentials

• 2-4+ years experience in performance marketing or a customer acquisition role for direct-to-consumer brands, bonus points for healthcare
• Fluency in German and English — you’ve got excellent written and verbal communication skills to explain complex issues in a simple way.
• Creative and analytical mindset — strong writing skills paired with ease of working with data to guide decision-making
• Curious, proactive, and eager to learn — you take ownership and thrive in fast-paced environments
• Strong cross-functional collaborator — able to work effectively with different teams, and international teams in different time zones
• Clear communicator of insights and impact — can translate results, findings, and opportunities into actionable next steps, backed by data
• Comfortable with digital marketing tools — familiar with platforms like Figma, Google Analytics, Google Search Console, and similar

Bonus points if you have:

• Previous experience in a start-up / hyper-growth environment (digital health and/or e-commerce is a plus)
• Experience writing or designing creatives for ads
• Exposure to tools like Customer.io or LaunchDarkly

You may not be a great fit if:

• You prefer a highly structured environment
• You’re uncomfortable with ambiguity and need a lot of direction in your day-to-day work.

So why Eucalyptus?

• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
• You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• You’ll be part of the pioneering German Eucalypts - You’ll be a big part and influence in building and establishing Euc’s local identity and culture as a company.
• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews. We’re committed to helping every Eucalypt reach their full potential.
• We offer a range of benefits, including:
• Your own stake in the business with our employee options program
• 50€ wellness benefit monthly (for gym, classes, therapy, anything that supports your physical or mental wellbeing)
• Branded merch
• Regular team events and dinners
• 25 days holiday + bank holidays
• Hybrid working (2 days in office per week) in Berlin

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.