Growth Marketing Manager

Willidrop; Frankfurt; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Remote flexibility

Zusammenfassung

Willidrop is seeking a Growth Marketing Manager to own market messaging, demand generation, and growth experiments in a B2B context. You’ll craft campaigns from insight to impact, write clear content, and collaborate with sales and product to optimize the funnel.

The role blends hands-on channel work with strategic thinking, offering remote flexibility and regular collaboration in Frankfurt. You will build measurement frameworks, drive acquisition quality, and help define Willidrop’s growth

Qualifikationen

• At least three years of hands-on B2B growth, demand generation, or product marketing experience.
• Proven track record taking campaigns from idea to measurable commercial outcomes.
• Strong writing and the ability to simplify complex products for customers.
• Comfort working with funnel data, attribution and early-stage signals.
• Fluency in German and strong working English.
• Builder mindset to create briefs, assets and measurement plans.

Aufgaben

• Turn customer interviews into sharp positioning for dealers, auction houses and fleets.
• Build and run structured demand experiments across content, search, paid channels and partnerships.
• Create credible content such as market perspectives and customer stories.
• Own campaign planning from hypothesis to launch, measurement and iteration.
• Improve the public website and conversion journey with product and commercial teams.
• Build a measurement layer for acquisition, lead quality, conversion and channel efficiency.
• Equip sales with messages and materials that simplify logistics value.
• Identify channels with compounding effects and avoid spreading effort too thin.

Kenntnisse

B2B growth

Demand generation

Product marketing

Campaign measurement

German language

English proficiency

Funnel data analysis

Content creation

Tools

CRM

Analytics

Marketing automation

Jobbeschreibung

Vehicle logistics is a large market with a simple problem: the people who need transports and thepeople who can move them still lose too much time to calls, inboxes, and fragmented processes.

As Growth Marketing Manager, you’ll make that problem—and Willidrop’s answer toit—impossible for the right customers to miss. You’ll own the path from market insight to message,campaign, qualified demand, and a repeatable growth channel.

What You’ll Do

• Turn customer interviews and sales conversations into sharp positioning for dealers, auction houses,fleets, and remarketers
• Build and run structured demand experiments across content, search, paid channels, partnerships, andindustry events
• Create useful, credible content such as market perspectives, customer stories, playbooks, andtransport benchmarks
• Own campaign planning from hypothesis and audience through launch, measurement, and iteration
• Improve the public website and conversion journey together with product and commercial teams
• Build a practical measurement layer for acquisition, lead quality, conversion, and channelefficiency
• Equip sales with messages and materials that make complex logistics value easy to understand
• Find the few channels that compound instead of spreading effort across every available tactic

What We’re Looking For

Must-Haves

• At least three years of hands-on B2B growth, demand generation, or product marketing experience
• A record of taking campaigns from idea to measurable commercial outcome
• Strong writing and the judgement to make technical or operational products feel clear
• Comfort working with funnel data, attribution, and imperfect early-stage signals
• Fluency in German and strong working English
• A builder mindset: you can create the brief, the asset, and the measurement plan

Nice-to-Haves

• Experience marketing B2B software, marketplaces, logistics, mobility, or automotive services
• Experience with SEO, paid search, lifecycle campaigns, or marketing automation
• Confidence producing customer-led content and coordinating industry events
• Experience with CRM, analytics, experimentation, and AI-assisted creative workflows
• Another European language

This is an individual-contributor role for someone who prefers proving a channel hands-on beforebuilding a large team or committing a large budget.

What You’ll Get

• Ownership of Willidrop’s market narrative and growth experiments
• Direct access to customers, founders, product, and sales conversations
• The freedom to build the marketing stack around evidence rather than inherited habits
• A clear path to shape the function as successful channels scaleRemote flexibility with regular collaboration in Frankfurt

Your Interview Journey

• Initial Conversation 20 min

  Meet the founders and discuss the market, the audience, and the kind of growth problems youenjoy.

• Growth Deep Dive 45 min

  Walk us through a campaign or channel you built, including the choices, evidence, and lessonsbehind it.

• Working Session 45 min

  Shape a focused go-to-market experiment for one Willidrop customer segment.