Growth Marketing Manager

JD.COM; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading e-commerce platform is seeking a Growth Marketing Manager to drive digital marketing for Home Appliances and Consumer Electronics in Germany. The role focuses on partnerships with influencers and affiliate networks. Ideal candidates have 3+ years in digital marketing, strong market knowledge, and analytical skills. This is an onsite position with competitive compensation and career growth opportunities.

Leistungen

Competitive compensation package

Performance bonus

Career development opportunities

Dynamic multicultural work environment

Qualifikationen

• 3+ years of experience in digital marketing, e-commerce, or category promotion.
• Strong knowledge of the German market and familiarity with local influencers.
• Fluent in English; German language skills are a strong plus.

Aufgaben

• Lead digital marketing campaigns for Home Appliances & Consumer Electronics.
• Build and maintain partnerships with local influencers and affiliates.
• Analyse campaign performance and optimize strategies.

Kenntnisse

Analytical skills

Creativity

Local market knowledge

Ausbildung

Bachelor’s degree in Marketing, Business, or related field

Jobbeschreibung

About JD.com

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.

Learn more: https://corporate.jd.com

The Opportunity

We are seeking a highly motivated Growth Marketing Manager to support online marketing for Home Appliances & Consumer Electronics in Germany, with occasional collaboration across Europe. This onsite role in Germany will focus on driving growth through influencers (YouTube/TikTok/Instagram), affiliate networks, and Deals sites, mainly under a CPS (Cost-Per-Sale) model. The ideal candidate combines strong analytical skills, creativity, and local market knowledge to maximise brand exposure and sales performance.

Key Responsibilities

• Lead digital marketing campaigns for Home Appliances & Consumer Electronics in Germany, with measurable growth targets.
• Build and maintain partnerships with local influencers, affiliates, and Deals platforms to drive conversions.
• Analyse campaign performance, prepare reports, and optimise strategies to ensure efficient use of marketing budgets.
• Track German market consumer trends and competitor activity, proactively adjusting strategies.
• Collaborate with European teams to align campaigns with broader regional marketing strategies.
• Contribute to the development of marketing processes, best practices, and reporting standards suitable for the local market.

Requirements

• Bachelor’s degree or above in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, e-commerce, or category promotion, ideally in Home Appliances / Consumer Electronics.
• Strong knowledge of the German market and familiarity with local influencers, affiliate networks, and Deals platforms.
• Fluent in English; German language skills are a strong plus.
• Result-oriented, with experience in CPS-driven marketing and ability to deliver measurable sales growth.
• Excellent cross-cultural communication, stakeholder management, and analytical skills.

What We Offer

• A key role in shaping JD.com’s marketing presence in Germany and Europe.
• Competitive compensation package, including performance bonus and benefits.
• Career development opportunities within a high-growth, international organisation.
• Onsite role in Germany with collaboration across European markets.
• Dynamic and multicultural work environment that values innovation, execution, and performance.

JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.