Growth Marketing Manager

Lassie; Berlin; Vor Ort; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

A leading pet insurance provider is seeking a Growth Marketing Manager in Berlin to drive customer acquisition through paid search and affiliate marketing. This role requires a data-driven individual with proven experience in performance marketing, responsible for optimizing campaigns and managing partnerships across European markets.

Qualifikationen

• 2–4+ years in performance marketing with a focus on paid search/affiliate.
• Proven track record of scaling acquisition channels efficiently.
• Experience with multiple markets or languages is a plus.

Aufgaben

• Manage paid search campaigns on Google and Bing end-to-end.
• Optimize affiliate marketing program and onboard high-performing partners.
• Collaborate with local market teams to adapt acquisition strategies.

Kenntnisse

Analytical skills

Performance marketing

Google Ads

Microsoft Ads

Affiliate marketing

Tools

Google Analytics

Excel

Looker/Tableau

Jobbeschreibung

At Lassie, we’re building a healthier future for pets and their humans. As Europe’s first preventive pet insurance provider, we combine modern insurance with science-backed pet care tips and a digital experience that supports every pet parent. We’re growing fast across Europe and are looking for smart, driven people to help us scale responsibly.

We're looking for a hands-on and data-driven Growth Marketing Manager to lead and scale our Search and Affiliate marketing efforts across multiple European markets. This is a key role in Lassie’s Growth team, responsible for driving efficient customer acquisition through Google Search, Bing, and performance-based partnerships.

You’ll own strategy, execution, and optimization—while working closely with local market teams, creative, product, and analytics to ensure sustainable growth with a strong ROI focus.

Tasks

• Own and manage paid search campaigns (Google, Bing) end-to-end: planning, execution, reporting, and optimization


• Scale and optimize our affiliate marketing program, identifying and onboarding high-performing partners


• Collaborate with country managers to adapt and localize acquisition strategies across markets


• Conduct keyword research, A/B testing, and performance deep-dives to drive continuous improvement


• Work closely with the analytics team to track CAC, ROAS, and LTV, and ensure accurate attribution and reporting


• Partner with creative and content teams to test new ad copy and landing pages tailored to search & affiliate channels


• Stay on top of trends and algorithm changes in paid search and affiliate marketing to keep us ahead of the curve


• Coordinate with tech and tracking teams to ensure smooth integrations and partner attribution

Requirements

• 2–4+ years of hands-on experience in performance marketing, ideally with a strong focus on paid search and/or affiliate


• Proven track record of hitting performance goals and scaling acquisition channels efficiently


• Deep understanding of Google Ads, Microsoft Ads, and affiliate platforms/networks (e.g., AddRevenue, Finance Ads etc)


• Strong analytical skills and proficiency with tools like Google Analytics, Looker/Tableau, Sheets/Excel, etc.


• Self-starter who can take ownership, prioritize, and drive impact


• Experience working across multiple markets or languages is a plus


• Passion for pets and Lassie’s mission is a big bonus!