Growth Lead (m/w/d) Cologne, DE / Remote

Ultrasoft; Köln; Hybrid; EUR 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Brand-new office in Cologne

Direct collaboration with founders

Full ownership over marketing

Budget to test and scale channels

AI-powered daily workflows

Zusammenfassung

ProfitPath is seeking a marketing leader to build the entire marketing function—from strategy to execution. You’ll own paid and organic channels, content generation, and landing pages, reporting directly to the founders with the freedom to test new channels as long as metrics justify the spend.

You’ll need startup or scale-up experience, strong copywriting, and a systematic, data-driven approach to growth. This role offers ownership, speed, and a direct impact on brand building.

Qualifikationen

• Experience building marketing strategies in startups or scale-ups.
• Strong copywriting across LinkedIn, ads, and landing pages.
• Experience with paid social and performance ads (Meta, Google, LinkedIn).
• Ability to create and execute content strategy with data-driven iteration.

Aufgaben

• Develop and execute full-funnel marketing strategy.
• Own paid, organic content, and landing pages.
• Test channels and measure results with founders.
• Translate data into actionable optimizations.

Kenntnisse

Marketing strategy

Copywriting

Paid ads

Content marketing

Data-driven optimization

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Analytics

HubSpot

Ahrefs

Jobbeschreibung

About ProfitPath

ProfitPath is the all-in-one sourcing platform for Amazon sellers. Thousands of sellers across Europe use us every day to find profitable products and scale data-driven. We're growing fast — and we need someone to take marketing to the next level.

The Role

You build our marketing. Not manage, not optimize — build. You develop the strategy, execute it, and measure what works. From paid ads to organic content to landing pages — you own the entire funnel. You work directly with the founders and have the freedom to test channels and tactics as long as the numbers hold up.

What We Expect

• Experience building marketing strategies — ideally in a startup or scale-up
• Strong copywriting — from LinkedIn posts to ad copy to landing pages
• Experience with paid social and performance-oriented ads (Meta, Google, LinkedIn)
• You can build a content strategy and execute it systematically
• You track what works and iterate based on data — no gut-feel marketing
• Basic SEO knowledge — you understand how organic traffic works

Nice to Have

• Experience in e-commerce, Amazon FBA, or SaaS environments
• Experience with marketing tools (Google Analytics, Plausible, Ahrefs, HubSpot, or similar)
• Video content or YouTube strategy
• Affiliate or influencer marketing

Mindset

• You think in funnels, not individual campaigns.
• You're just as good at writing as you are at analyzing.
• You actively use AI tools — for copy, ideation, and scaling.
• You're excited to build something from scratch and help shape the ProfitPath brand.
• You learn on your own initiative. New channels, new formats, new hacks.

What We Offer

• Brand-new cozy office in the heart of Sülz, Cologne
• Direct collaboration with the founders — short feedback loops, fast decisions
• Real ownership over all of marketing
• Budget and freedom to test and scale channels
• A team that treats AI as a core part of daily work