Group Head of Marketing Managers

Rohlik Group; München; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading food and beverage company in Germany seeks a Director of Marketing. You will lead marketing across multiple countries, drive customer engagement, and leverage AI for improved campaign outcomes. The ideal candidate has over 5 years of experience in retail marketing, strong project management skills, and a collaborative mindset. This role is instrumental in shaping brand strategies and delivering measurable results.

Leistungen

Influential role with significant impact

Collaborative and innovative work environment

Ability to implement ideas quickly

Opportunity to set trends

Qualifikationen

• 5+ years of marketing experience with proven success in leading teams.
• Skilled in scoping, planning, and delivering campaigns end-to-end.
• Comfortable working with data and translating insights into action.

Aufgaben

• Lead and develop country marketing managers in multiple markets.
• Design, plan, and execute campaigns end-to-end.
• Collaborate closely with central teams to ensure alignment.

Kenntnisse

Marketing experience in retail or e-commerce

Project management skills

Analytical mindset

Tech & AI curiosity

Collaboration & communication

Jobbeschreibung

Overview

The Group Head of Marketing Managers (GHMM) ensures our brand remains locally relevant, consistent, and impactful across all markets. This is not a passive coordination role – you own what goes out in DE, AT, HU, RO, and CZ. You align local execution with our brand identity, proposition, and business priorities while driving excellence and results. In DE, AT, HU, and RO you will lead and develop local marketing managers. In CZ you will also play an active executive role, supported by a small local team. We’re looking for someone who understands retail, is excited about how AI can improve marketing and customer experience, and who is both analytically sharp and highly organized. Strong project management skills are a must – you’ll be designing, planning, and executing campaigns end-to-end.

Verfügen Sie über die folgenden Fähigkeiten, Erfahrungen und den nötigen Ehrgeiz, um in dieser Position erfolgreich zu sein Finden Sie es unten heraus.

Key Responsibilities

• Team leadership – Lead, coach, and develop country marketing managers in DE, AT, HU, and RO. Provide direction, set standards, and ensure local execution is aligned with group priorities.
• Market execution (CZ) – Play a hands-on role in the Czech market, while coordinating with support staff for execution.
• Campaign strategy & execution – Not just adapt campaigns, but also propose, design, and organize initiatives that meet business goals and reflect retail seasonality.
• Content ownership – Take full responsibility for all content in your markets. Every campaign adaptation, post, and translation must meet brand and business objectives.
• Cross-functional collaboration – Work closely with central teams (e.g. Head of Social, Brand, Performance) to bring ideas and execute campaigns that directly support business priorities.
• Project management – Run campaigns like projects : structured planning, clear timelines, ownership of deliverables, and reporting of results.
• Scalable ideas – Identify and roll out initiatives that can be replicated across multiple markets, not just isolated campaigns.
• AI & innovation – Explore how AI can streamline work, improve content quality, and drive better marketing outcomes.
• Retail mindset – Understand customer behavior in retail and connect brand, category, and business priorities with creative execution.

Success Criteria

• You own results – campaigns are delivered on time, on brand, and with measurable impact.
• You ensure business alignment – every initiative supports growth, seasonality, or strategic priorities.
• You scale what works – proven concepts are shared and replicated across markets.
• You lead with clarity – your team knows priorities, expectations, and feels supported.
• You are organized and analytical – balancing creativity with project discipline and data-driven decision-making.
• You use AI to your advantage – making processes faster, smarter, and more impactful.

What We’re Looking For

• 5+ years of marketing experience, ideally in retail or e-commerce, with proven success in leading teams across multiple markets.
• Project management expertise – skilled in scoping, planning, and delivering campaigns end-to-end.
• Strong business orientation – you think in terms of growth, ROI, and retail seasonality, not just marketing outputs.
• Analytical mindset – comfortable working with data, extracting insights, and turning them into actionable marketing initiatives.
• Tech & AI curiosity – eager to use AI and modern marketing tools to make work smarter and more effective.
• Attention to detail – nothing goes live without your quality check.
• Hands-on execution ability – you’re not just a strategist; you can roll up your sleeves, especially in the Czech market.
• Collaboration & communication – fluent in English (German, Hungarian, Romanian, or Czech a plus). Able to align stakeholders across countries with clarity.

What we offer

• Influential role with significant impact on customer experience and company growth
• Collaborative and innovative work environment
• Ability to implement good ideas quickly without long & cumbersome approval processes
• Opportunity to set trends in a space of innovative and meaningful creative work

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food and Beverage Services