Go-to-Market Manager

Tacto; München; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Join a forward-thinking company as a Go-to-Market Manager, where you'll shape growth strategies and enhance brand identity. This role is pivotal in driving marketing initiatives that fuel sales and establish a strong market presence. You'll collaborate with teams to implement innovative strategies and nurture relationships with customers, ensuring impactful outcomes. With a focus on creativity and problem-solving, you'll leverage AI to streamline processes and contribute to a culture of innovation. If you're passionate about making a difference in the industrial sector, this opportunity is perfect for you.

Leistungen

26 + 4 vacation days

Wellpass membership

Jobrad access

Voluntary pension contribution

KITA subsidy

Equity stake in the company

Qualifikationen

• Experience in dynamic environments like consulting or start-ups.
• Strong communication skills in German and English.

Aufgaben

• Lead marketing operations and optimize growth channels.
• Identify and scale new go-to-market initiatives.

Kenntnisse

Problem-Solving

Creativity

Communication

Strategic Thinking

Relationship Building

Ausbildung

Degree in Business or Marketing

Experience in Digital Consulting or Start-Ups

Jobbeschreibung

Your Impact

As Go-to-Market Manager at Tacto, you'll play a crucial role in shaping our growth strategy and establishing us as the leading Supplier Relationship Management (SRM) solution for the industrial Mittelstand while simultaneously building a platform for our customers. You'll drive our core marketing initiatives that directly fuel our sales pipeline, while identifying and scaling new opportunities with 10x growth potential. In a period of strong market demand, your strategic vision and hands-on execution will be instrumental in capitalizing on this momentum, creating a powerful brand identity, and helping us achieve our ambitious goal of 90% inbound-driven growth.

Your Tasks

• Lead Core GTM/Marketing Operations: Take full ownership of key growth channels and optimize high-impact initiatives like webinars and content creation. Ensure a seamless collaboration between marketing and sales to maximize conversion.
• Identify and Scale Growth Opportunities: Discover, operationalize, and scale new GTM initiatives with 10x growth potential and ensure a smooth implementation.
• Define and Execute Inbound Strategy: Help shape our inbound marketing strategy to achieve 90% inbound-driven growth by implementing new initiatives such as PR, SEO, and other channels to attract quality leads. Continuously analyze performance data to constantly refine our approach.
• Build Strong Relationships: Nurture relationships with customers and industry experts, recognizing their critical role as our #1 sales channel. Additionally, you serve as a key interface between the GTM, Sales, and Customer Experience teams.
• Develop the Tacto Brand: Position Tacto as the thought leader for future-proof supply chains in the mid-market by creating compelling narratives around our value proposition and support in building a vibrant community of advocates around our brand.
• Become AI Native: Proactively identify opportunities to leverage AI to accelerate your work, experiment with new approaches, and share successful workflows – contributing to Tacto's culture of high-velocity execution and innovation.
  
  

Your Profile

Now you may wonder what experiences and skills you need for this role. We believe that problem-solving, creativity, and drive are more important than tools that can be picked up. However, the following references will give a guideline of what experiences we think might be helpful.

• You genuinely enjoy content-driven work and building meaningful relationships with (potential) customers.
• You are able to quickly familiarize yourself with new topics and to transform complex problems into simple, understandable narratives
• You have gained first professional experience in (digital) consulting, venture capital, start-ups or a comparable dynamic, fast-paced environment.
• You bring creativity to both your strategic thinking and execution, developing innovative ideas that drive real business impact
• You have a self-driven personality with a passionate "hands-on" approach to getting things done
• You are a strong communicator with excellent written and interpersonal skills in both German and English
  
  

Who We Are

Tacto is an AI-driven procurement platform. Our mission is to strengthen Europe’s industrial “Mittelstand” by future proofing their supply chains. We streamline how companies buy, negotiate and manage procurement – we help them optimize their by far largest cost driver to stay competitive in the long-run. Trusted by hundreds of companies, Tacto transforms procurement into a strategic advantage.

Based in Munich, our team of builders, entrepreneurs and industry experts is creating technology that truly matters. We’re backed by some of the best investors in the world including Sequoia Capital, Index Ventures, Cherry Ventures, Visionaries Club, UVC Partners as well as the founders of Personio, GetYourGuide, Helsing & Forto.

Why It Matters

The industrial Mittelstand – 90,000+ small and medium-sized enterprises – forms Europe’s economic backbone, driving 25% of Germany’s GDP and providing over 30% of jobs. These hidden champions manufacture the physical world around us, from the machines that build our cities to the medical devices that save lives.

Today, a world of growing uncertainty and disruption is threatening their position. To stay competitive, the Mittelstand must unlock new efficiencies – and procurement is their largest, strategic lever to do so.

At Tacto, we deliver tangible cost savings and strategic resilience at a time when it’s needed most. Our work extends beyond technology – it’s about protecting the foundation of Europe’s economy for generations to come.

What We Offer

• An environment where we enable you to have an impact and where we focus on outcomes, not time-tracking
• A vibrant in-office culture in a beautiful office (at least 3 days/week)
• 26 + 4 vacation days per year (4 fixed “company rest days”)
• Wellpass membership and access to Jobrad, for your health
• Additional voluntary pension contribution and KITA subsidy, for you and your family’s future
• Competitive salary & meaningful equity stake, so you are invested in our success
  
  

Tacto is an equal opportunities employer. We are committed to equal employment opportunity regardless of race, religion, sexual orientation, age, marital status, disability or gender identity. Please do not submit personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning your health, or data concerning your sexual orientation.