Global Marketing Manager OTC (m/w/d)

Schülke & Mayr GmbH; Norderstedt; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading company in infection prevention seeks a Global Marketing Manager to shape their consumer healthcare strategy. This high-impact role focuses on brand building and strategic execution in the OTC wound care market. The ideal candidate will have substantial experience and an entrepreneurial mindset to drive innovation and market growth.

Leistungen

Competitive compensation and benefits

Flexibility and hybrid working possibilities

Qualifikationen

• 5+ years of experience in global or regional consumer marketing, ideally within OTC healthcare or FMCG.
• Proven experience in launching and managing brands in regulated markets.
• Fluent in English; additional languages are a plus.

Aufgaben

• Define and execute global brand strategy for OTC wound care brands.
• Manage global brand marketing budget, track spending, and measure ROI.
• Collaborate closely with Regulatory, Medical, Supply Chain, and Sales teams.

Kenntnisse

Strategic Thinking

Project Management

Cross-functional Collaboration

Data-driven Decision Making

Ausbildung

Bachelor's or Master's degree in Marketing, Business, or Life Sciences

MBA

Jobbeschreibung

At schülke, we are pioneers in infection prevention and hygiene. With over 130 years of history and innovation in antimicrobial solutions, we empower healthcare professionals and consumers to protect what matters most : health, trust, and life. This is a newly created role, and we are seeking a purpose-driven Global Marketing Manager to shape and elevate our consumer healthcare strategy on a global scale.

As Global Marketing Manager OTC (m / w / d) you will lead the global marketing strategy, innovation roadmap, and commercial growth plans for our wound care brands sold in retail and pharmacy channels. You will own the end-to-end brand building process, working across cross-functional teams to translate consumer and healthcare professional insights into impactful marketing strategies and product innovations.

This is a high-impact role requiring a blend of strategic thinking, operational discipline, and cross-market execution. You will act as the global category lead, partnering with local markets, sales, R&D, medical affairs, and regulatory teams to deliver growth in a regulated yet competitive environment.

Your Key Responsibilities

Global Strategy & Brand Building

• Define and execute global brand strategy for OTC wound care brands, ensuring consistency in positioning, messaging, and value proposition across all markets
• Develop annual marketing plans, including business objectives, marketing mix, competitive analysis, and performance KPI
• Shape the long-term brand architecture and visual identity in collaboration with global design and communications
• Identify global white-space opportunities and co-develop pipeline innovations in line with consumer and HCP trends
• Lead innovation launches globally from concept to commercialization, including claims, packaging, and value proposition development
• Oversee product lifecycle management, including SKU rationalization, pricing strategy, and cost optimization
• Conduct market, competitor, and consumer research to support strategy development and performance optimization
• Translate insights into actionable growth levers for brand, product, and communication development

Cross-Functional & Market Collaboration

• Serve as the single point of contact for Wound Management OTC globally, ensuring alignment with regional and local marketing teams
• Collaborate closely with Regulatory, Medical, Supply Chain, and Sales to support market access, compliance, and execution excellence
• Foster strong working relationships with key markets to adapt global strategies locally and ensure successful implementation

Budget & Compliance

• Manage global brand marketing budget, track spending, and measure ROI
• Ensure marketing activities comply with global and regional regulatory standards and internal governance

Your Qualifications & Experience

• Bachelor's or Master's degree in Marketing, Business, or Life Sciences; MBA is a plus
• 5+ years of experience in global or regional consumer marketing , ideally within OTC healthcare or FMCG
• Proven experience in launching and managing brands in regulated markets (e.g., medical devices, OTC, or pharma)
• Track record of developing and implementing global strategies and innovations that delivered business growth
• Strong entrepreneurial mindset with a start-up mentality — hands-on, adaptable, and able to thrive in a fast-paced, evolving environment
• Commercially and analytically savvy, with data-driven decision-making skills
• Excellent project management and cross-functional collaboration skills in a matrix environment
• Fluent in English; additional languages (e.g., German, Polish) are a

What we offer :

• The opportunity to lead a global brand in an impactful health category
• Cross-functional, cross-regional collaboration in a dynamic global team
• Competitive compensation and benefits
• Flexibility and hybrid working possibilities

Are you interested? Then apply online now - including your start date and desired salary

Do you still have questions? Elzbieta Makselon-Drabczyk will be happy to answer them.

Human Resources