Global Marketing Manager (f/m/x) - Food

Testo Saveris Global; Titisee-Neustadt; Hybrid; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading measurement technology company seeks a Global Food Marketing Manager to develop B2B marketing strategies across the food sector. You will manage campaigns, enhance digital presence, and work collaboratively with teams to drive growth. Candidates should have several years of experience, digital marketing skills, and proficiency in German and English. Flexible working options and a competitive salary with benefits are offered.

Leistungen

Flexible working hours

Mobile working options

Benefits like Hansefit and JobRad

Career development opportunities

Qualifikationen

• Several years of international B2B marketing experience.
• Success in campaign and content management from concept to execution.
• Confident in digital marketing strategies.
• Experience with marketing automation tools.
• Strong collaboration skills with agencies and internal teams.
• Focus on measurable results.

Aufgaben

• Analyze target groups and derive effective communication strategies.
• Plan and manage integrated, cross-channel campaigns.
• Design customer journeys in the marketing automation system.
• Increase visibility across media and platforms.
• Manage agencies and internal interfaces ensuring timely execution.

Kenntnisse

International B2B marketing experience

Campaign and content management

Digital marketing and data skills

Collaboration with internal teams

Structured and pragmatic approach

Very good German and English skills

Ausbildung

University degree in marketing or communications

Tools

Eloqua

Salesforce

Jobbeschreibung

The Testo Group offers more than 65 years of experience in measurement technology and around 3,900 employees worldwide. With our subsidiary Testo Saveris GmbH, we offer complete quality management solutions for our customers in the food and pharmaceutical industries. Precise measurement technology is combined with an intuitive software and customized services. Our solutions help to save time and resources as well as to protect the environment and human health. Become part of our team and shape the future of Testo Saveris GmbH together with us.

What awaits you?

Your mission: Create impact. Move markets. Shape growth. As Global Food Marketing Manager (f/m/x), you will develop and implement strategies and concepts for one of our fastest-growing areas. You will design effective programs across all touchpoints and be responsible for their success – from setup and rollout to reporting. In a small, diverse team, you will work hands-on and data-driven, increasing visibility and conversion in key markets and demonstrating your impact through KPIs. In short: You will strengthen the brand, generate demand, and accelerate deals – with a direct impact on sales and profits.

Your impact

increased visibility, more qualified leads, a stronger market position – and thus a direct contribution to business success.

What you will achieve with us

• Market and target group understanding: You will analyze target groups, primarily in the food industry, personas, and the competition to derive effective communication strategies.
• Campaign and Content Management: You will plan and manage integrated, cross-channel campaigns end-to-end – from concept, messaging, and channel mix to content creation, rollout, optimization, and success measurement – in close collaboration with product management, sales, and subject matter experts to measurably increase reach, engagement, conversion, and pipeline.
• Lead Generation & Marketing Automation: You will design customer journeys in the marketing automation system (e.g., Eloqua) and ensure the continuous generation and qualification of high-quality leads.
• Market Presence: You will increase our visibility across media, platforms, and events – with clearly measurable results.
• Maximize Digital Impact: You will increase visibility, reach, lead generation, and conversion rates through data-driven campaigns and an optimized digital journey.
• International Brand Excellence: You will ensure a consistent presence across all regions, manage the rollout of central headquarters campaigns, and network the national sales companies for scalable best practices.
• Efficiency & Management: You manage agencies and internal interfaces, prioritize activities, and manage budgets and timing – hands-on, on-time, and brand-appropriate.

What can we offer you?

• Challenging and dynamic: An exciting and dynamic environment awaits you in our global company.
• Flexibility is key: Flexible working hours and mobile working (hybrid work) are possible.
• Salary and benefits: We offer a fair and performance-related salary. You can also expect extensive benefits such as Hansefit and JobRad.
• Team: Friendly, always helpful people you look forward to seeing every morning – more than just colleagues.
• Career development: We offer targeted training opportunities and a wide range of career opportunities, including international ones. Your professional development is important to us.

What should you bring along?

• Several years of international B2B marketing experience (preferably in the industrial/food sector)
• Success in campaign and content management – from concept to implementation and optimization
• Confident in digital marketing and data (e.g., marketing automation such as Eloqua, CRM like Salesforce)
• Experienced in collaborating with internal interfaces and agencies
• Structured, pragmatic approach with a focus on measurable results
• Very good written and spoken German and English skills
• University degree with focus on marketing, communications, or media studies or comparable qualification

You would like to know more about our job vacancy? Please get in touch with Ms Michelle Miczig phone: + 49 7651 93932 2911.

We are looking forward to receiving your application via Online-Portal.

Testo Saveris GmbH

• Celsiusstr. 2
• 79822 Titisee-Neustadt