Global Marketing and Brand Manager

CrazyLabs; Berlin; Vor Ort; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

A leading mobile game developer is seeking a Global Marketing and Brand Manager in Berlin. This role emphasizes content creation, internal communications, and fostering employee engagement within a diverse team. The ideal candidate should have strong digital marketing experience, particularly with social media and video production, utilizing AI tools to enhance creativity and efficiency.

Qualifikationen

• 2-5 years of experience in Digital Marketing or related fields.
• Proven ability to develop and execute communication plans.
• Hands-on experience with LinkedIn, Instagram, and TikTok content.

Aufgaben

• Implement employee engagement initiatives for a remote workforce.
• Create and manage social media content across various platforms.
• Produce video content for internal storytelling and branding.

Kenntnisse

Content Creation

Communication

Social Media Management

Video Production

AI Tools for Content Creation

Jobbeschreibung

About CrazyLabs:

CrazyLabs is a leading mobile game developer and publisher with billions of downloads worldwide. We specialize in creating engaging experiences across hyper-casual, hybrid-casual, and casual game genres. Our team is global, innovative, and passionate about gaming and technology.

About The Role:

We are seeking a motivated Global Marketing and Brand Manager with 2-5 years of experience to join our team. This role focuses on shaping our brand voice and internal/external communications, emphasizing our company's vibe and energy. You will foster employee engagement across our remote global workforce, enhance internal communications, and support relationships with external game development studios. You will create dynamic content, including social media posts, videos, and digital experiences, utilizing AI tools to boost creativity and efficiency from day one.

Key Responsibilities:

1. Implement employee engagement initiatives to connect and inspire our diverse, global, and remote workforce.
2. Create and manage engaging social media content across platforms like LinkedIn, TikTok, and Instagram, integrating AI tools into your workflow.
3. Produce high-quality video content for internal storytelling, company updates, and external branding, using traditional and AI-based platforms, collaborating with the Product Marketing team for AI video support.
4. Manage and oversee all digital assets, including the website, Facebook, LinkedIn, etc.
5. Develop and prepare branded digital content for various platforms, including updates for the company website and other communication materials.
6. Coordinate internal communication campaigns, like the monthly employee newsletter and regular updates, ensuring consistency and clarity.
7. Support employer branding efforts through content creation aimed at attracting talent across Europe.

Requirements:

• 2-5 years of experience in Digital Marketing, Brand Marketing, Internal Communication, or related fields.
• Proven ability to develop and execute communication plans and content.
• Hands-on experience managing and creating content for social media platforms such as LinkedIn, Instagram, and TikTok.
• Expertise in video content creation, including shooting, sourcing, editing, and production for digital channels.
• Familiarity with AI tools for content creation, including generative text, image generation, and AI video capabilities.
• Excellent written and verbal communication skills in English, with the ability to craft compelling narratives and visuals.
• Experience working with remote teams and using asynchronous communication methods.