Global Marketing Analytics Specialist

PowerToFly; Deutschland; Hybrid; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

PowerToFly is seeking a Global Marketing Analytics Specialist to join our Global Go To Market team. You will connect marketing activity to business outcomes by bringing together data, reporting, and insights from across our global marketing ecosystem.

You will work closely with global and regional teams to create a consistent view of marketing performance that supports better decision-making and investment decisions across the business.

Qualifikationen

• Experience connecting marketing activity to outcomes across the funnel.
• Ability to build dashboards and KPI reports for senior stakeholders.
• Experience working with global teams and multiple regions.

Aufgaben

• Track and analyze marketing performance across funnel stages (MQL, SQL, pipeline, revenue).
• Build and maintain dashboards and reporting frameworks to support data-driven decisions.
• Support attribution and funnel analyses to connect marketing to pipeline and revenue.
• Align data across marketing automation, CRM, and analytics for consistent global reporting.
• Translate data into insights and recommendations for regional stakeholders.
• Contribute to standards, processes, and measurement capabilities.

Kenntnisse

Marketing analytics

Tools

CRM systems

Dashboard tools

Jobbeschreibung

• Interested in uncovering what drives marketing performance across the customer journey?
• Do you enjoy turning data into clear insights that support better business decisions?
• Ready to develop your expertise in marketing analytics within a global team?
  

Practical Information

Location: Europe | Reports to:Global Marketing Operations Program Manager| Team: Global Go To Market Team | Language requirements: Fluent English, written and verbal | Learn more: softwareone.com

We are looking for a Global Marketing Analytics Specialist to join our Global Go To Market team and strengthen SoftwareOne's marketing analytics capabilities. In this role, you will connect marketing activity to business outcomes by bringing together data, reporting, and insights from across our global marketing ecosystem. Working closely with global and regional teams, you will create a consistent view of marketing performance that supports better decision-making and investment decisions across the business.

Key Responsibilities

• Track and analyze marketing performance across the funnel, from first touch through MQL, SQL, pipeline, and revenue
• Build and maintain dashboards, KPI reports, and reporting frameworks that support data-driven decision-making
• Support attribution, campaign, and funnel analysis to help connect marketing activity to pipeline and revenue outcomes
• Align and validate data across marketing automation, CRM, and analytics platforms to ensure consistent global reporting
• Translate data into clear insights and recommendations for marketing stakeholders across regions and functions
• Contribute to the ongoing development of reporting standards, analytics processes, and marketing measurement capabilities