Global Manager Media & Digital Strategy (d/f/m) - Now Hiring!

TN Germany; Düsseldorf; Hybrid; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Media Strategy Specialist to drive innovative media activation plans. In this dynamic role, you will develop integrated strategies across traditional and digital platforms, analyze consumer insights, and collaborate with international teams to enhance global marketing efforts. This position offers a flexible work environment, diverse growth opportunities, and a supportive culture that values uniqueness. If you're passionate about media strategy and ready to make an impact, this is the perfect opportunity for you.

Leistungen

Flexible work scheme

Diverse growth opportunities

Health and preventive care programs

Gender-neutral parental leave

Employee Share Plan

Company Pension Plan

Preventive Health Insurance

Supplementary Care Insurance

Mobility offer: My Henkel Bike

Jobticket

Qualifikationen

• 3+ years experience in Media Strategy or Activation Planning.
• Expertise in market research and audience building.
• Fluent in English, strong communication skills.

Aufgaben

• Develop integrated media activation plans across channels.
• Analyze consumer research data for media audience targeting.
• Collaborate with marketing teams on global strategies.

Kenntnisse

Media Strategy

Activation Planning

Market Research

Consumer Segmentation

Analytical Skills

Project Management

Communication Skills

Jobbeschreibung

Social network you want to login/join with:

col-narrow-left

Client:

Henkel

Location:

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

43fb747549e9

Job Views:

2

Posted:

27.04.2025

Expiry Date:

11.06.2025

col-wide

Job Description:

What you´ll do

• Developing integrated POE media activation plans across traditional and digital touchpoints
• Deploy and guide HCB’s #Modern Marketing Transformation
• Translate and quantify consumer research data into addressable high value media audiences
• Analyze and derive precise touchpoint recommendations across paid, owned and earned media for key countries around the world
• Advise Global Marketing on all media related topics (incl. MMM learnings)
• Collects and analyzes data from various departments and resources with regard to project KPIs for measurement and impact assessment
• Work jointly with International Marketing and Digital Brand Marketing on Global Communication strategies based on internal and external data, incl. MMM, Market Media Studies, platform data etc.)
• Collaborate with local Media Departments and Agencies during the planning process

What makes you a good fit

• Minimum 3-year practical experience in the field of Media Strategy and/or Activation Planning
• Expertise in understanding market research (e.g. MMM, buyer data), experience in consumer segmentation and audience building
• Persuasive communication and analytical skills to effectively interact with key stakeholders across functions, countries and external partners
• Results-oriented and reliable project management
• Fluent English language skills are mandatory (German language skills not required)

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Company Pension Plan 100% financed by Henkel
• MEGA Preventive Health Insurance
• CareFlex Supplementary Care Insurance
• Mobility offer: My Henkel Bike and Jobticket

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.