Global Manager Media & Digital Strategy (d/f/m)

TN Germany; Düsseldorf; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player is seeking a skilled Media Strategist to join their dynamic team. This role involves developing innovative media activation plans and collaborating with global marketing teams to drive impactful communication strategies. With a focus on data analysis and consumer insights, you'll play a key role in shaping marketing transformations. Join a diverse and inclusive environment where your unique skills can thrive and make a real difference in the evolving landscape of consumer brands.

Qualifikationen

• 3+ years of experience in Media Strategy and Activation Planning.
• Strong analytical skills for project management and stakeholder interaction.

Aufgaben

• Develop integrated media activation plans across channels.
• Analyze consumer research data for audience building and media recommendations.

Kenntnisse

Media Strategy

Activation Planning

Market Research

Consumer Segmentation

Project Management

Analytical Skills

Communication Skills

Jobbeschreibung

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Client:

Henkel

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

026cb19211b3

Job Views:

1

Posted:

30.04.2025

Expiry Date:

14.06.2025

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Job Description:

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Developing integrated POE media activation plans across traditional and digital touchpoints
• Deploy and guide HCB’s #Modern Marketing Transformation
• Translate and quantify consumer research data into addressable high value media audiences
• Analyze and derive precise touchpoint recommendations across paid, owned and earned media for key countries around the world
• Advise Global Marketing on all media related topics (incl. MMM learnings)
• Collects and analyzes data from various departments and resources with regard to project KPIs for measurement and impact assessment
• Work jointly with International Marketing and Digital Brand Marketing on Global Communication strategies based on internal and external data, incl. MMM, Market Media Studies, platform data etc.)
• Collaborate with local Media Departments and Agencies during the planning process

YOUR SKILLS

• Minimum 3-year practical experience in the field of Media Strategy and/or Activation Planning
• Expertise in understanding market research (e.g. MMM, buyer data), experience in consumer segmentation and audience building
• Persuasive communication and analytical skills to effectively interact with key stakeholders across functions, countries and external partners
• Results-oriented and reliable project management
• Fluent English language skills are mandatory (German language skills not required)

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24071536

Contract & Job type: Regular - Full Time

Contact information for application-related questions:

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.