Global Manager Marketing Transformation – Content Strategy (d/f/m)

Henkel; Düsseldorf; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A global consumer goods company in Düsseldorf seeks a Content Strategy Leader to drive the future content strategy. You will lead cross-functional teams, manage creative projects and implement marketing transformation initiatives. Applicants should have a Master's degree in Marketing or Communications and over 5 years of relevant experience. Competitive benefits include flexible work arrangements and comprehensive health programs.

Leistungen

Flexible work scheme

Diverse growth opportunities

Globally recognized wellbeing standards

Gender-neutral parental leave

Employee Share Plan

Company Pension Plan

Preventive Health Insurance

Supplementary Care Insurance

Mobility offers

Qualifikationen

• 5+ years of experience in content strategy and transformation initiatives.
• Experience managing creative projects from ideation to execution.
• Strong content affinity with deep understanding of creative operating models.

Aufgaben

• Lead development and execution of Henkel's Content Strategy.
• Shape recommendations for the creative operating model.
• Responsible for orchestrating technical workstreams across teams.

Kenntnisse

Content strategy

Creative project management

Tech-savviness with GenAI

Fluent English

Ausbildung

Master's degree in Marketing or Communications

Jobbeschreibung

What you'll do

• Lead development, execution, and deployment of the future Henkel Consumer Brand’s Content Strategy.
• Shape recommendations for the future creative operating model and system to significantly increase creative effectiveness.
• Shape the overall Marketing Transformation, especially the Content transformation (including transformation plan, target picture, and priorities).
• Design the content operating model.
• Define future production processes and brand governance.
• Responsible for orchestrating complex and technical workstreams across cross-functional teams on key topics related to Content Strategy.
• Enable user audiences and business owners to run more effective and efficient operations along key marketing objectives/media processes.
• Provide strategic advice on topics related to the marketing transformation process.

What makes you a good fit

• Master’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in content strategy and transformation initiatives.
• Experience in content creation processes managing creative projects from ideation to execution, preferably in a global or regional context.
• Strong content affinity, with a deep understanding of creative operating models and systems.
• Tech-savvy with a solid understanding of GenAI and content-related technologies.
• Fluent English skills.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work-from-anywhere policy for up to 30 days per year.
• Diverse national and international growth opportunities.
• Globally recognized wellbeing standards with health and preventive care programs.
• Gender-neutral parental leave for a minimum of 8 weeks.
• Employee Share Plan with voluntary investment and Henkel matching shares.
• Company Pension Plan 100% financed by Henkel.
• MEGA Preventive Health Insurance.
• CareFlex Supplementary Care Insurance.
• Mobility offers: My Henkel Bike and Jobticket.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is our strength. Become part of the team and bring your uniqueness to us! We welcome applications from all genders, origins, cultures, religions, sexual orientations, generations, and disabilities. If you require any specific accommodations or adjustments for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.