Global Head of Media (m/w/d)

IONOS; Karlsruhe; Hybrid; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

IONOS, leader européen dans les solutions numériques, recherche un leader pour sa équipe média à Karlsruhe ou Berlin. Ce poste implique la gestion d'une équipe et d'un budget média conséquent, avec un accent sur l'optimisation et les campagnes à la fois traditionnelles et numériques. Si vous avez une forte expérience en marketing, êtes un joueur d'équipe et aimez les défis, rejoignez-nous.

Leistungen

Modèle de travail hybride avec option de télétravail.

Horaires flexibles sur une base de confiance.

Cafétéria subventionnée.

Bureau moderne avec de bonnes connexions de transport.

Rabais pour employés sur diverses activités.

Événements pour employés tels que fêtes d'été et d'hiver.

Nombreuses opportunités de formation et de développement.

Programmes de santé comme des cours de sport.

Qualifikationen

• Au moins dix ans d'expérience professionnelle dans les médias, avec un focus sur le marketing en ligne.
• Expérience avérée dans la gestion de budgets médias globaux significatifs.
• Fluente en allemand et en anglais, d'autres langues appréciées.

Aufgaben

• Diriger une équipe de dix membres, gestion de budget de plus de 60 millions €.
• Planification et optimisation d'opérations sur toutes les campagnes de marque.
• Responsabilité de la gestion des plateformes média et optimisation des configurations de suivi.

Kenntnisse

Leadership

Analyse

Optimisation

Ausbildung

Diplôme en marketing ou administration des affaires

Tools

DV360

CM360

Google Ads

Jobbeschreibung

At IONOS, the leading European provider of cloud infrastructure, cloud services, and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture, and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

Are media your passion? Do you love connecting channels and getting the most out of a classic and digital media portfolio?

Are you a communicative team player with leadership experience, possessing good analytical thinking skills and a high level of comprehension?

Is independent, structured, reliable, and responsible work, as well as finding creative solutions, second nature to you?

Do you enjoy optimizing with a lot of 'attention to detail' while being data and insights-driven?

Then you are exactly right with us.

To lead our media team, we are looking for a leader at our Karlsruhe or Berlin location who has a good eye for detail, is an expert in the media world, understands all online marketing disciplines, and has a deep understanding of tracking, attribution, and optimization in this context.

Tasks

1. Leading a ten-member team consisting of media strategists and online as well as offline marketing experts
2. Full responsibility for our brand budget amounting to over €60 million per year for our three core brands: IONOS, Strato, and home.pl
3. Holistic planning, control, optimization of allocation, and operational management of the brand budget along central, performance-oriented KPIs (from brand awareness to customer acquisition) of national and international campaigns for all branding channels such as linear TV, CTV, online video, and display
4. Further development of programmatic display through building additional DSPs
5. Responsibility and management of central media platforms such as Google Ads, DV360, LinkedIn
6. Central interface to brand, performance marketing, and product teams
7. Optimization of tracking and attribution setups
8. Negotiations with marketers and management of external media agencies
9. Continuous process improvement, including implementation of ways of working, standardization, and automation
10. Direct reporting line to the board, including coordination, implementation, and reporting on brand flights, budget scenarios, and forecasts

Qualifications

1. You have a degree or training in marketing, business administration/economics, (business) informatics, or a comparable field
2. You have at least ten years of relevant professional experience in media (classic and digital) with a focus on online marketing, preferably in programmatic advertising
3. You have a proven track record in efficiently managing and optimizing significant global media budgets
4. You have deep expertise in DV360 and CM360 and other DSPs/ad servers
5. Fluent German and English skills, additional language skills are welcome

Benefits

1. Hybrid working model with home office option.
2. Flexible working hours through trust-based working hours.
3. At some locations a subsidized canteen and various free drinks.
4. Modern office space with very good transport connections.
5. Various employee discounts for activities and products.
6. Employee events such as summer and winter parties, as well as workshops.
7. Numerous training and development opportunities.
8. Various health offers, such as sports and health courses.

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.