Global Head of Marketing

Browzwear; München; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

A leading fashion tech company in Oberhaching is seeking an experienced Marketing Director to shape global marketing strategies, oversee demand generation, and elevate brand positioning. You will lead a team while collaborating with sales and product teams to achieve measurable business outcomes. The ideal candidate has over 7 years of experience in B2B SaaS marketing, with a passion for digital transformation. Competitive compensation and opportunities for professional growth are offered.

Leistungen

Competitive compensation package

Comprehensive benefits

Professional growth opportunities

Qualifikationen

• 7+ years of progressive marketing experience in B2B SaaS or enterprise software.
• 2-3 years in a leadership role with proven success in demand generation.
• Exceptional skills in written and verbal communication.

Aufgaben

• Lead development and execution of marketing strategies impacting revenue growth.
• Drive demand generation programs and oversee multi-channel campaigns.
• Manage marketing analytics and report on campaign performance.

Kenntnisse

B2B SaaS marketing

Demand generation

ABM strategies

CRM familiarity

Communication skills

Collaboration with sales teams

Digital transformation

Tools

HubSpot

Salesforce

Jobbeschreibung

Overview

Browzwear is a leading provider of 3D fashion design and simulation software, driving digital transformation in the fashion industry. We have pioneered the use of 3D design for apparel and is widely adopted by major fashion brands and manufacturers.

We’re seeking a strategic yet hands-on Marketing Director to lead and scale our global marketing function, drive qualified pipeline, and elevate our brand positioning across the fashion tech ecosystem. This role will oversee demand generation, brand, product marketing, and content, partnering closely with Sales, Customer Success, and Product to execute marketing programs that deliver measurable business outcomes.

Location: Oberhaching, Bavaria, Germany

Posting note: 1 week ago Be among the first 25 applicants.

What you will do

• Lead the development and execution of performance marketing strategies that directly impact pipeline velocity and revenue growth, with accountability for core KPIs including ROI, cost per lead (CPL), and conversion rates.
• Architect scalable, multi-channel demand generation programs that balance short-term acquisition goals with long-term brand equity, leveraging advanced analytics, automation, and audience intelligence.
• Define and evolve brand positioning and messaging that speaks to both technical and business decision-makers in the apparel and retail industry.
• Oversee content development across the funnel—from thought leadership to case studies to enablement assets—and ensure alignment with buyer journeys.
• Partner with Sales and Customer Success to build campaigns and tools that accelerate deal velocity, upsells, and customer advocacy.
• Drive product and release marketing efforts: own launch planning, go-to-market materials, and cross-functional coordination.
• Own marketing analytics and attribution, reporting on KPIs, channel performance, and campaign ROI to guide investment decisions.
• Lead, mentor, and scale a team of marketers, freelancers, and agency partners; foster a high-performance, creative, and collaborative culture.
• Manage the marketing budget, vendor contracts, and tool stack, ensuring operational efficiency and strategic prioritization.
• Champion marketing operations and project management excellence via streamlined processes, and cross-functional alignment.

About Browzwear

Browzwear is a leading provider of 3D fashion design and simulation software, driving digital transformation in the fashion industry. We have pioneered the use of 3D design for apparel and is widely adopted by major fashion brands and manufacturers.

Who You Are

• 7+ years of progressive marketing experience in B2B SaaS, enterprise software, or fashion-tech, with 2–3 years in a leadership role.
• Proven success in full-funnel demand generation and ABM strategies that convert into qualified opportunities and revenue.
• Deep familiarity with modern marketing tech stacks, CRM (e.g., HubSpot / SFDC), and attribution tools.
• Exceptional written and verbal communication skills with the ability to craft compelling messages for diverse personas.
• Strong experience working closely with Sales, Product, and Customer teams to align go-to-market efforts.
• Ability to operate strategically while rolling up sleeves to execute campaigns, especially in a growing team environment.
• Passion for innovation, digital transformation, and solving problems at the intersection of fashion and technology.

Why Browzwear

• Lead the Future of Fashion Tech: Take the helm in shaping Browzwear’s global marketing strategy at the intersection of innovation, creativity, and sustainability.
• Drive AI-Enabled Transformation: Champion cutting-edge, AI-powered marketing initiatives that elevate brand presence and customer engagement across international markets.
• Collaborate with Purpose: Join a mission-driven organization where cross-functional collaboration fuels bold ideas and meaningful impact.
• Grow with Us: Enjoy a competitive compensation package, comprehensive benefits, and ongoing opportunities for professional growth in a fast-evolving industry.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development

Oberhaching, Bavaria, Germany

J-18808-Ljbffr