Global Brand Manager (f/m/d)

Schwabe Group; Karlsruhe; Hybrid; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Competitive compensation with bonus

40-hour work week with flexible hours

Health services and meals

Academy and external training

Sabbatical options, free parking

Zusammenfassung

Schwabe Holding is seeking a Global Brand Manager to shape growth across international markets in our Commercial division. The role is based in Karlsruhe, hybrid work, and starts 01.01.2027.

It offers a permanent full-time contract and opportunities to lead global launches and strategic initiatives. You will collaborate with the Health Interest Lead to translate strategy into market impact while enabling local adaptations and ensuring consistent branding.

Qualifikationen

• Degree in business administration, marketing or a comparable field with solid project management know-how.
• Several years of end-to-end brand management in OTC, Consumer Health or branded FMCG; international or cross-market experience valued.
• Solid digital-marketing understanding including websites/SEO, digital activation and AI-enabled marketing, plus strong presentation/facilitation skills.
• Strategic clarity with hands-on execution and ability to influence without formal authority.
• Fluent German and English, written and spoken.

Aufgaben

• Global Brand Leadership: translate the global strategy into market impact with local adaptations.
• Global Brand Strategy & Direction: co-create strategy and turn priorities into brand, innovation and communication initiatives.
• Innovation, Portfolio & Brand Management: lead launches end-to-end with HQ and markets through influence.
• Market Enablement & Influence: enable local teams through frameworks, tools and best-practice sharing.
• Insight-Driven Performance Management: analyze market data and translate insights into recommendations.

Kenntnisse

Brand management

Digital marketing

Project management

Presentation skills

Stakeholder influence

English & German fluency

Ausbildung

Degree in business administration or marketing

Tools

SEO

Jobbeschreibung

It starts with nature. With you. Join us in shaping the next growth chapter of one of Schwabe’s Global Focus Brands across international markets as

Global Brand Manager (f/m/d)

Location: Karlsruhe, hybrid

Company: Schwabe Holding

Division: Commercial

Start: 01.01.2027

Type of employment: Full time

Time limit: Permanent employment contract

Your growth-inspiring tasks

• Global Brand Leadership: Together with the Health Interest Lead, you translate the global Cough & Cold strategy into market impact, ensuring consistent positioning, messaging and visual identity while enabling smart local adaptations.
• Global Brand Strategy & Direction: Based on consumer, category and market insights, you co-create the global brand strategy and turn priorities into impactful brand, innovation and communication initiatives.
• Innovation, Portfolio & Brand Management: You lead global launches, re-launches, activation and innovation projects end-to-end, orchestrating cross-functional HQ teams and markets through influence rather than line authority.
• Market Enablement & Influence: You inspire, challenge and enable local brand teams through global frameworks, tools and best-practice sharing.
• Insight-Driven Performance Management: You analyse category, competitor and brand performance and translate market research and insights into clear recommendations and growth opportunities.

Your naturally convincing profile

• Professional qualifications: Degree in business administration, marketing or a comparable field, combined with solid project management know-how.
• Experience: Several years of end-to-end brand management in OTC, Consumer Health or branded FMCG; international or cross-market experience is highly valued
• Skills and competencies: Solid digital-marketing understanding, ideally including websites/SEO, digital activation and AI-enabled marketing, combined with strong presentation and facilitation skills.
• Personal strengths: You combine strategic clarity with hands-on execution and know how to influence stakeholders without formal authority.
• Language Proficiency: Fluent German and English, written and spoken.

Your naturally appreciative benefits

• Compensation: competitive compensation including bonus payments, occupational disability and retirement insurance
• Work-Life-Balance: 40-hour week with flexible working hours, 30 days vacation based on a full-time week plus additional days off
• Health and well-being: Occupational health services, sports activities (e.g., yoga), and fresh meals in our cafeteria.
• Learning and development: Access to our academy and external training providers
• Additional perks: Sabbatical options, free parking, fitness and leisure discounts, and a welcoming family-business atmosphere.

About Schwabe Holding

From Nature. For Health. Dr. Willmar Schwabe is the world's leading manufacturer of herbal medicines. As a family-owned company with over 150 years of history and around 4,000 employees worldwide, we stand for products of exceptionally high quality. To promote the health of people all over the world, we rely on modern research, customer orientation and competent and motivated employees.

Your personal contact

Nora Feskens is available at [phone] to answer your questions.

Dr. Schwabe Holding SE & Co. KG

Willmar-Schwabe-Str. 4

76227 Karlsruhe