Brand Development Brand Manager (m/w/d) International Marketing - Merz Spezial

Merz Lifecare; Frankfurt; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Personal and professional development

Flexible and hybrid work models

Comprehensive fitness and wellness programs

Zusammenfassung

Merz Lifecare in Frankfurt am Main is seeking a Brand Development Brand Manager to execute marketing strategies for international market expansion. This role requires a university degree and over 5 years of experience in FMCG or OTC brand development.

You will analyze markets, manage international product categories, and implement innovation roadmaps while collaborating with cross-functional teams. The company values diversity and encourages all applications.

Qualifikationen

• 5+ years of experience in international FMCG or OTC/Consumer Health brand development/marketing.
• Proven track record in entering new markets with compelling marketing packaging.
• Familiar with market research tools and methods.

Aufgaben

• Execute marketing strategy for international market expansion.
• Analyze markets and competitors to identify trends and innovation opportunities.
• Manage international categories and execute category strategy.
• Implement innovation roadmap for growth and competitiveness.

Kenntnisse

Market analysis

Project management

Stakeholder communication

Cross-cultural influence

Fluency in German and English

Problem-solving

Ausbildung

University degree in Business Administration

Jobbeschreibung

Brand Development Brand Manager (m/w/d) International Marketing - Merz Spezial

Frankfurt am Main | Full Time | With Professional Experience ab 3/27/26

Let's Care for Life! Merz Lifecare is a forward‑thinking family‑owned company with a strong commitment to innovation and well‑known brands such as tetesept ® , Merz Spezial ® , SOS ® , Zirkulin ® and Brooklyn Soap Company ®. Our products stand for quality, effectiveness, and trust—and help people actively shape their health and well‑being every day. They are available in drugstores, supermarkets, and online, and enjoy great popularity throughout the German‑speaking world.

With our own research and development department and a clearly sustainability‑oriented strategy, we develop products that benefit both people and the planet. Our corporate culture is characterized by agility, responsibility, and a strong sense of community. The commitment of our employees is the key to our growth and success.

Would you like to be part of our success story? Then apply now to join our marketing team in Frankfurt am Main!

What Sets Us Apart

At Merz Lifecare, we believe in the power of diverse perspectives. That’s why we foster an inclusive corporate culture where all employees feel welcome, valued, and encouraged to reach their full potential. For us, diversity is an asset—it makes our work environment vibrant, creative, and future‑ready.

We value diversity not only in our brands but also among our employees.

We therefore welcome all applications regardless of gender, age, sexual orientation, disability, religion, beliefs, or ethnic and social background.

What you can expect from the role

• You execute the marketing strategy for international market expansion, partnering closely with International Business to drive new market entries and accelerate growth in existing markets outside the DACH region.
• You analyze markets and competitors, evaluate business potential for Merz Spezial, and conduct consumer research to identify trends, innovation opportunities, and unmet consumer needs.
• You manage our international categories executing category strategy aligned with business objectives and market dynamics.
• You implement an international innovation roadmap and continuously refine the portfolio for growth and competitiveness.
• You manage innovation projects end‑to‑end – from ideation and feasibility to development and successful market launch.
• You roll out brand guidelines internationally and support sales teams and distributors to activate brands consistently and effectively in their markets.
• You monitor post‑launch performance together with the International Business team and optimize products and lifecycle strategies to ensure long‑term success.
• You collaborate with cross‑functional teams (International Business, R&D, Regulatory, Business Development, Sales) to ensure compliant and successful product launches.
• You (co‑)lead the NEO team, manage external agencies and partners, and develop and present forward‑looking strategies to upper management.
• You take responsibility for net sales, profitability and market share,
• You manage budgets, ensure ROI, and ensure compliance with company policies and procedures.

What you already bring with you

• You hold a university degree in Business Administration or a comparable qualification and bring 5+ years of experience in international FMCG or OTC / Consumer Health brand development/ marketing.
• You have a proven track record in entering new markets with compelling marketing packaging and internationally launched products, and you understand how to build strong brands and scalable businesses across markets.
• You bring good knowledge of Eastern European markets, ideally with hands‑on in‑market experience, and understand (regulated) cosmetics marketing, ideally also dietary supplements and/or medical products.
• You are familiar with market research tools and methods, have strong project management and organizational skills, and present complex topics clearly and convincingly.
• You are fluent in German and very good in English; Eastern European languages are a plus.
• You communicate clearly and convincingly, influence stakeholders across cultures, and maintain a strong market and consumer focus.
• You think strategically and act hands‑on, solve problems analytically and solution‑oriented, challenge the status quo, and work confidently in international and intercultural environments.

Here’s what we offer you

• Multifunctional teams and an agile work environment
• Personal and professional development
• Flexible and hybrid work models
• Products for personal use and participation in the “We Care for Your Beauty” program
• Comprehensive fitness and wellness programs
• Competitive compensation and comprehensive benefits