Global Brand Experiential Manager (m/w/d)

Kion Group; Heusenstamm; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading global company in Heusenstamm is seeking a Global Brand Experiential Marketing Manager to shape brand experiences across various touchpoints. The ideal candidate will develop marketing strategies that align with the brand and drive engagement through innovative experiences. Requires a Bachelor's degree and 3-5 years of experience in brand or experiential marketing. This position offers the opportunity to work collaboratively with cross-functional teams and influence the brand's global presence.

Qualifikationen

• 3–5 years of experience in experiential or brand marketing, preferably B2B.
• Positive presence and confident communicator.
• Ability to lead projects and align teams.

Aufgaben

• Develop and execute a holistic experiential marketing plan.
• Drive innovation across real and virtual experiences.
• Shape messaging and story arcs for global brand events.

Kenntnisse

Strategic mindset

Creative vision

Stakeholder management

Fluent English

Experience with immersive technologies

Ausbildung

Bachelor’s degree in Marketing, Events, Communications, CX or Brand Strategy

Tools

Cvent

ON24

Adobe Suite

Jobbeschreibung

We offer:

The Global Brand Experiential Marketing Manager plays a key role in supporting, shaping and activating consistent brand experiences across Dematic’s global in-person and virtual touchpoints. Working at the intersection of brand storytelling and customer experience, this role ensures our events, digital activations and branded environments reflect our brand strategy and deliver value across the Customer Journey

Reporting to the Global Brand Communication & Experiential Lead, you will collaborate closely with regional marketing teams, the Global Brand, Content, Creative and Digital teams, subject-matter experts and the KION Group brand family (e.g., Linde MH, STILL, Baoli ) to help ensure consistent messaging, support global and regional events, and contribute to the planning and rollout of key experiential initiatives.

You will support the development and harmonization of branded environments, digital experiences (such as virtual tech tours or VR hubs), and global campaigns – with a clear focus on delivering brand-consistent, scalable and relevant experiences.

This role is not focused on day-to-day operational event management, but it does require hands-on support for regional stakeholders, close alignment with content and messaging strategy, and a strong understanding of both physical and digital experience formats.

Job Description:

• Lead the Global Experiential Strategy and Plan
  Develop and execute a holistic experiential marketing plan aligned to Dematic’s brand positioning and value propositions.

• Create Cross-Reality Brand Experiences
  Drive innovation across real and virtual experiences – from immersive AR/VR interactions to real-life installations – always delivering one consistent brand narrative.

• Manage Global Tools & Platforms
  Own platforms such as Cvent, ON24 and our Dematic Virtual Experiences ; support onboarding, usage training and continuous innovation across global teams.

• Develop Signature Experience Formats
  Ideate and execute experience formats that elevate Dematic’s position across events, customer centers, industry stages and innovation platforms.

• Shape Messaging & Narratives
  Define messaging and story arcs for global brand events, aligning closely with SMEs and creative leads for impactful customer moments.

• Train & Position Internal Experts
  Support the identification, preparation and positioning of internal thought leaders for key events, speaking slots and brand activations.

• Collaborate with Cross-Functional Teams
  Co-create unified brand experiences together with Brand, Creative, Content, Digital and Regional Marketing – and across the KION Group family.

• Drive the Dematic Virtual Experience Portfolio
  Evolve and manage new virtual assets, including Tech Tours, VR hubs and gamified experiences that support education, sales enablement and emotional brand storytelling.

Tasks and Qualifications:

Skills Required:

• Bachelor’s degree or equivalent in Marketing, Events, Communications, CX or Brand Strategy

• 3–5 years of experience in experiential, brand, event or customer experience marketing (B2B preferred)

• Strategic mindset with strong creative vision

• Experience with immersive technologies, hybrid event formats or gamification is a plus

• Tools optional : ON24, Cvent, Unreal (nice to have), CMS, CRM, Canva, Adobe Suite

• Strong stakeholder management and agency briefing skills

• Proven ability to lead projects and align teams across disciplines

• Positive presence and confident communicator – both behind the scenes and in collaborative settings

• Fluent English required ; additional languages are a plus

Why this role matters:

You're here to build experiences that do more than showcase a solution– they tell a story. A story of innovation, trust and human connection. Whether on stage, on screen or on site – your work will bring the brand to life and increase engagement across channels and audiences.

If you are …

• A true experience thinker – blending storytelling with strategy

• Energized by the intersection of technology, creativity and business

• Excited to co-shape the future of customer engagement

• Hands-on, vision- driven and great with people