German Speaking Head of Digital Growth & E-Commerce

Ignite; Waghäusel; Hybrid; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Health vouchers

25% corporate discount

Corporate benefits platform

Mental health support

Team events

Company pension

Job summary

Ignite seeks a Head of Digital Growth & E-Commerce to own the D2C growth engine, profitability, and CLV. You will lead a team of specialists and external partners, bridging performance marketing, Shopify optimization, retention, and analytics in a hands-on, owner-managed environment with short decision paths.

You will manage full P&L, test new channels, optimize the customer journey, and scale CRO. Native German required; hybrid work with two days at home; base salary €80,000-€120,000 plus

Qualifications

• Proven D2C track record with profitability and ROI.
• Deep expertise in digital growth, performance marketing, and Shopify.
• Strong P&L, budgeting, forecasting, and unit economics.
• Leadership across hiring and development.
• Native German (C2) language required.
• Hands-on, pragmatic leader with fast decision-making.

Responsibilities

• Lead full-funnel digital growth and performance marketing.
• Drive e-commerce strategy and CRO across the customer journey.
• Own retention, CRM, and lifecycle automation initiatives.
• Build analytics, dashboards, and revenue forecasting.
• Lead cross-functional team and manage agencies.

Skills

D2C Growth

Performance Marketing

Shopify

P&L Management

Leadership

German (C2)

Data-driven

Tools

HubSpot

JIRA/Confluence

Microsoft Dynamics

Job description

Location: Waghäusel, Baden-Württemberg, Germany (Hybrid model: 2 home-office days per week)

Position Type: Permanent, Full-Time

Compensation: €80,000-€120,000 gross annual base salary + 10%-20% performance bonus + growth bonus

Travel Requirements: None

Language Requirement: Native / C2 German (Mandatory)

Position Summary

We are seeking an ambitious, performance-obsessed Head of Digital Growth & E-Commerce to take strategic and operational ownership of our direct-to-consumer (D2C) growth engine.

In this key leadership role, you will hold full P&L accountability for driving profitable revenue, optimizing customer lifetime value (CLV), and scaling our D2C e-commerce operations. Managing an empowered team of specialists and external agency partners, you will bridge performance marketing, Shopify store optimization, customer retention, and data analytics.

This position is ideal for a pragmatic, hands-on growth leader who combines commercial rigor (unit economics, MER, CAC) with technical depth in performance channels and CRO, and who thrives in an owner-managed environment with short decision paths.

Core Responsibilities & Accountabilities

1. Full-Funnel Digital Growth & Performance Marketing

   • Steer profitable new customer acquisition across all primary digital performance channels, including SEA / Google Ads & Shopping, Paid Social, and SEO.

   • Dynamically allocate marketing budgets based on economic contribution, continuously testing and evaluating new channels and geographic markets for expansion.

   • Establish a systematic experimentation testing framework across target audiences, offers, ad creatives, and landing pages with clear hypotheses and rigorous post-campaign evaluation.

2. E-Commerce Strategy & Conversion Rate Optimization (CRO)

   • Own and execute the comprehensive E-Commerce roadmap, optimizing the entire customer journey across site navigation, product detail pages (PDPs), merchandising logic, and checkout.

   • Systematically increase conversion rates and basket sizes through A/B testing, funnel analysis, user behavior tracking, and site usability enhancements.

   • Partner with internal team members and technical agencies to further develop and scale our technical shop setup on Shopify.

3. Retention, CRM & Marketing Automation

   • Build and scale CRM, email marketing, and lifecycle automation as primary drivers of long-term sustainable growth.

   • Increase repeat purchase rates, order frequency, and CLV through advanced customer segmentation, personalized content, and targeted lifecycle workflows (onboarding, cross-sell/upsell, win-back).

   • Ensure seamless integration between top-of-funnel customer acquisition and long-term customer equity.

4. Data Infrastructure, Forecasting & Unit Economics

   • Build robust analytics dashboards, attribution models, and revenue forecasts while ensuring underlying data quality and tracking integrity.

   • Direct operations using true commercial metrics: Contribution Margin, CAC, MER, ROAS, Payback Period, CVR, AOV, and CLV- looking beyond surface-level platform reporting.

   • Leverage AI tools and workflow automation to drive measurable quality and productivity gains across growth workflows.

5. Team Leadership & Resource Governance

   • Lead, mentor, and build a cross-functional team of specialists, setting clear objectives, responsibilities, and performance expectations.

   • Evaluate competencies, close internal skill gaps, and manage external agencies based on strict quality benchmarks and deliverable ROI.

   • Balance strategic structure-building with a hands-on readiness to execute directly whenever necessary.

Qualifications & Candidate Profile

Requirements (Must-Haves):

• Proven D2C Track Record: Demonstrated history of profitably scaling a D2C e-commerce business, backed by concrete metrics (baseline, strategy, execution, ROI).

• Domain Expertise: Deep technical and strategic experience in Digital Growth, Performance Marketing, and Shopify setups.

• Commercial Acumen: Strong fluency in P&L management, budget planning, forecasting, and D2C unit economics (CAC, MER, ROAS, CLV, Payback Period).

• Leadership Experience: Multi-year leadership experience hiring, developing, and delegating to team members while maintaining ultimate accountability for outcomes.

• Language Skills: Native-level / C2 German language proficiency (written and spoken) mandatory.

• Mindset: A pragmatic "Macher" (doer) mentality—structured decision-making, disciplined prioritization, speed in execution, and high comfort managing revenue pressure.

Desirable Attributes (Nice-to-Haves):

• Industry experience in premium consumer goods, health, nutrition/supplements, food, or beauty segments.

• Working familiarity with tools such as HubSpot, JIRA / Confluence, and Microsoft Dynamics.

Key Benefits & What We Offer

• Key Strategic Role: Full ownership over digital growth, profitability, and marketing budgets within a growing premium D2C brand ecosystem.

• Direct Impact & Speed: Direct collaboration with company management featuring flat hierarchies and minimal bureaucracy.

• Team & Infrastructure Development: Opportunity to build out a 7-person team and structure processes, software stacks, and agency partnerships according to your vision.

• Competitive Package: High base salary (€80,000-€120,000) supplemented by a 10%-20% performance bonus, company pension scheme, and a growth-linked bonus.

• Work-Life Balance & Time Off: 31 vacation days per year, flexible working hours, and a hybrid remote arrangement (2 home-office days weekly).

• Comprehensive Perks: Annual health vouchers, a 25% corporate discount on company products, access to a corporate benefits platform, mental health support, and regular team events.