Senior E-Commerce Store Manager (m/f/d)

TP-Link Deutschland GmbH; Düsseldorf; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Visa Sponsorship for Germany

Partial home office (1 day/week)

Company pension scheme

Employee discounts on products

Regular team events

Job summary

TP-Link Deutschland GmbH is seeking a senior e-commerce & growth leader to drive German market strategy, GTM planning, and omnichannel customer acquisition. You will oversee budgeting across paid media, CRM, and promotions, while steering product launches and high-impact campaigns.

The role demands 5+ years in e-commerce or digital business management, proven revenue growth, and hands-on experience with Shopify and GA4. Fluency in English and Chinese is required; German is a plus.

Qualifications

• 5+ years in e-commerce, online retail, DTC, or digital business management.
• Proven track record of driving online revenue growth, profitability, and marketing ROI.
• Experience in business planning, forecasting, budget management, and promotional campaign execution.
• Strong expertise in performance marketing, CRM, SEO, affiliate marketing, and customer acquisition.
• Hands-on experience with Shopify, GA4, and e-commerce analytics tools.
• Strong understanding of merchandising, pricing, CRO, and customer experience.
• Proven ability to lead cross-functional projects and manage external agencies and partners.
• Fluent in English and Chinese; German language skills are a plus.

Responsibilities

• Develop annual and quarterly business plans for the German market, breaking down GMV and profit targets by channel, category, and month.
• Develop and manage the marketing budget, allocating resources across paid media, affiliate marketing, CRM, content, and other channels based on ROI performance.
• Develop the annual GTM strategy and promotional calendar for the German store, defining key categories, objectives, and resource allocation at each stage of the year.
• Lead go-to-market planning for key product launches, including positioning, pricing, launch timing, and channel mix, and monitor post-launch performance.
• Lead end-to-end planning and execution of S-tier promotional campaigns (Black Friday, Prime Day, seasonal promotions) with strategy, budgeting, cross-functional coordination, and post-campaign reviews.
• Develop an omnichannel customer acquisition strategy across paid media, SEO, and affiliate marketing, defining channel targets, budgets, and execution strategies.
• Define the strategic direction for membership and CRM programs, setting targets for repeat purchases and CLV, reviewing campaigns and automation.
• Define partnership strategies and performance criteria for agencies and affiliate partners, monitoring ROI.
• Develop overall e-commerce store strategy: product assortment, pricing, site architecture, CRO, and optimization initiatives.
• Establish quality standards for localized content, visual design, and landing pages for brand consistency.
• Drive improvements in 3PL operations and customer service; enhance service quality.

Skills

E-commerce

Growth strategy

Performance marketing

CRM

SEO

Affiliate marketing

Shopify

GA4

Pricing & CRO

Team leadership

Tools

Shopify

GA4

Job description

Your Responsibilities:

Business Planning & Performance Management

• Develop annual and quarterly business plans for the German market, breaking down GMV and profit targets by channel, category, and month.
• Develop and manage the marketing budget, dynamically allocating resources across paid media, affiliate marketing, CRM, content, and other channels based on ROI performance.

Go-to-Market (GTM) Strategy

• Develop the annual GTM strategy and promotional calendar for the German store, defining key categories, objectives, and resource allocation at each stage of the year.
• Lead the go-to-market planning for key new product launches, including positioning, pricing, launch timing, and channel mix, and monitor post-launch performance.
• Lead the end-to-end planning and execution of S-tier promotional campaigns, such as Black Friday, Prime Day-related events, and seasonal promotions, including overall strategy, budgeting, cross-functional coordination, and post-campaign reviews.

Growth & Marketing Strategy

• Develop an omnichannel customer acquisition strategy across paid media, SEO, and affiliate marketing, defining channel-level targets, budgets, and execution strategies, and overseeing implementation.
• Define the strategic direction for membership and CRM programs, setting targets for repeat purchase rates and customer lifetime value (CLV), while reviewing key campaigns and automation workflows.
• Define partnership strategies and performance evaluation criteria for external agencies and affiliate partners, and monitor their performance and ROI.

E-commerce Operations & Customer Experience

• Develop the overall e-commerce store strategy, including product assortment, pricing, site architecture, and conversion rate optimization (CRO), and oversee the implementation of optimization initiatives.
• Establish quality standards for localized content, visual design, and landing pages to ensure brand consistency across all customer touchpoints.
• Oversee and drive improvements in third-party logistics (3PL) operations and customer service, with a focus on enhancing service quality and customer satisfaction.

Data Analysis & Performance Review

• Establish daily, weekly, monthly, and quarterly business review (QBR) processes to track core KPIs, identify performance gaps, and drive corrective actions.
• Conduct attribution analysis using Shopify Analytics, GA4, and advertising platform data to optimize channel performance and inform strategic decisions.
• Conduct regular competitor and market research and translate insights into actionable business improvement initiatives.

Your Profile:

• 5+ years of experience in e-commerce, online retail, DTC, or digital business management.
• Proven track record of driving online revenue growth, profitability, and marketing ROI.
• Experience in business planning, forecasting, budget management, and promotional campaign execution.
• Strong expertise in performance marketing, CRM, SEO, affiliate marketing, and customer acquisition.
• Hands-on experience with Shopify, GA4, and e-commerce analytics tools.
• Strong understanding of merchandising, pricing, conversion rate optimization (CRO), and customer experience.
• Proven ability to lead cross-functional projects and manage external agencies and partners.
• Fluent in English and Chinese; German language skills are a plus.

What we offer:

• Visa Sponsorship for Germany
• An independent role with growing responsibilities in an innovative, and market-leading international company.
• A friendly and motivated team and excellent opportunities to develop yourself within the company.
• Partial home office possible (1 day per week).
• An attractive salary with target-related OTE bonus.
• 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between christmas and new years eve.
• Company pension scheme (betriebliche Altersvorsorge).
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
• Employee referral award.
• Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
• Ergonomic office chairs and height-adjustable workplaces.
• Modern office with free parking places.
• Free drinks and good tea and coffee.
• Employee discounts on our wide range of our products.