German Speaking Head of Digital Growth & E-Commerce

Ignite Travel Group; Waghäusel; Hybrid; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid remote arrangement

31 vacation days

Health vouchers

Corporate discount

Company pension scheme

Team events

Growth opportunities

Job summary

Ignite Travel Group is seeking a performance-obsessed Head of Digital Growth & E-Commerce to own the D2C growth engine and drive profitable revenue. You will manage an empowered team, partner with agencies, and align performance marketing, CRO, and data analytics to scale our Shopify-driven business.

In this leadership role, you will hold full P&L accountability, optimize CLV, and steer budgets across channels.

Qualifications

• Proven D2C track record with profitable scale, backed by metrics.
• Deep technical and strategic experience in Digital Growth, Performance Marketing, and Shopify.
• Fluency in P&L management, budget planning, forecasting and D2C unit economics.
• Multi-year leadership experience hiring, developing, and delegating to teams.
• Native-level / C2 German language skills required.
• Structured decision-making, disciplined prioritization, and fast execution under revenue pressure.

Responsibilities

• Full-Funnel Digital Growth & Performance Marketing: steer profitable new customer acquisition across primary channels.
• E-Commerce Strategy & CRO: own the e-commerce roadmap and optimize the customer journey across PDPs and checkout.
• Retention, CRM & Marketing Automation: build CRM and lifecycle automation to drive long-term growth.
• Data Infrastructure, Forecasting & Unit Economics: develop analytics dashboards, attribution models, and revenue forecasts.
• Team Leadership & Resource Governance: lead cross-functional team, manage agencies, and ensure ROI.

Skills

D2C Growth

P&L Management

Growth Marketing

Team Leadership

German language

Tools

HubSpot

Jira Confluence

Microsoft Dynamics

Job description

Location: Waghäusel, Baden-Württemberg, Germany (Hybrid model: 2 home-office days per week)

Position Type: Permanent, Full-Time

Compensation: €80,000 – €120,000 gross annual base salary + 10%–20% performance bonus + growth bonus

Travel Requirements: None

Language Requirement: Native / C2 German (Mandatory)

Position Summary

We are seeking an ambitious, performance-obsessed Head of Digital Growth & E-Commerce to take strategic and operational ownership of our direct-to-consumer (D2C) growth engine.

In this key leadership role, you will hold full P&L accountability for driving profitable revenue, optimizing customer lifetime value (CLV), and scaling our D2C e-commerce operations. Managing an empowered team of specialists and external agency partners, you will bridge performance marketing, Shopify store optimization, customer retention, and data analytics.

This position is ideal for a pragmatic, hands-on growth leader who combines commercial rigor (unit economics, MER, CAC) with technical depth in performance channels and CRO, and who thrives in an owner-managed environment with short decision paths.

Core Responsibilities & Accountabilities

1. Full-Funnel Digital Growth & Performance Marketing

• Steer profitable new customer acquisition across all primary digital performance channels, including SEA / Google Ads & Shopping, Paid Social, and SEO.
• Dynamically allocate marketing budgets based on economic contribution, continuously testing and evaluating new channels and geographic markets for expansion.
• Establish a systematic experimentation testing framework across target audiences, offers, ad creatives, and landing pages with clear hypotheses and rigorous post-campaign evaluation.

2. E-Commerce Strategy & Conversion Rate Optimization (CRO)

• Own and execute the comprehensive E-Commerce roadmap, optimizing the entire customer journey across site navigation, product detail pages (PDPs), merchandising logic, and checkout.
• Systematically increase conversion rates and basket sizes through A/B testing, funnel analysis, user behavior tracking, and site usability enhancements.
• Partner with internal team members and technical agencies to further develop and scale our technical shop setup on Shopify.

3. Retention, CRM & Marketing Automation

• Build and scale CRM, email marketing, and lifecycle automation as primary drivers of long-term sustainable growth.
• Increase repeat purchase rates, order frequency, and CLV through advanced customer segmentation, personalized content, and targeted lifecycle workflows (onboarding, cross-sell/upsell, win-back).
• Ensure seamless integration between top-of-funnel customer acquisition and long-term customer equity.

4. Data Infrastructure, Forecasting & Unit Economics

• Build robust analytics dashboards, attribution models, and revenue forecasts while ensuring underlying data quality and tracking integrity.
• Direct operations using true commercial metrics: Contribution Margin, CAC, MER, ROAS, Payback Period, CVR, AOV, and CLV—looking beyond surface-level platform reporting.
• Leverage AI tools and workflow automation to drive measurable quality and productivity gains across growth workflows.

5. Team Leadership & Resource Governance

• Lead, mentor, and build a cross-functional team of specialists, setting clear objectives, responsibilities, and performance expectations.
• Evaluate competencies, close internal skill gaps, and manage external agencies based on strict quality benchmarks and deliverable ROI.
• Balance strategic structure-building with a hands-on readiness to execute directly whenever necessary.

Qualifications & Candidate Profile

Requirements (Must-Haves)

• Proven D2C Track Record: Demonstrated history of profitably scaling a D2C e-commerce business, backed by concrete metrics (baseline, strategy, execution, ROI).
• Domain Expertise: Deep technical and strategic experience in Digital Growth, Performance Marketing, and Shopify setups.
• Commercial Acumen: Strong fluency in P&L management, budget planning, forecasting, and D2C unit economics (CAC, MER, ROAS, CLV, Payback Period).
• Leadership Experience: Multi-year leadership experience hiring, developing, and delegating to team members while maintaining ultimate accountability for outcomes.
• Language Skills: Native-level / C2 German language proficiency (written and spoken) mandatory.
• Mindset: A pragmatic "Macher" (doer) mentality—structured decision-making, disciplined prioritization, speed in execution, and high comfort managing revenue pressure.

Desirable Attributes (Nice-to-Haves)

• Industry experience in premium consumer goods, health, nutrition/supplements, food, or beauty segments.
• Working familiarity with tools such as HubSpot, JIRA / Confluence, and Microsoft Dynamics.

Key Benefits & What We Offer

• Key Strategic Role: Full ownership over digital growth, profitability, and marketing budgets within a growing premium D2C brand ecosystem.
• Direct Impact & Speed: Direct collaboration with company management featuring flat hierarchies and minimal bureaucracy.
• Team & Infrastructure Development: Opportunity to build out a 7-person team and structure processes, software stacks, and agency partnerships according to your vision.
• Competitive Package: High base salary (€80,000 – €120,000) supplemented by a 10%–20% performance bonus, company pension scheme, and a growth-linked bonus.
• Work-Life Balance & Time Off: 31 vacation days per year, flexible working hours, and a hybrid remote arrangement (2 home-office days weekly).
• Comprehensive Perks: Annual health vouchers, a 25% corporate discount on company products, access to a corporate benefits platform, mental health support, and regular team events.