FTC Head of Marketing Planning & Insights

Adevinta 2021; Berlin; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading company is seeking a seasoned Marketing Operations Manager to drive strategic initiatives and budget management. The ideal candidate will have over 10 years of experience, strong leadership skills, and a data-driven mindset. You will collaborate with the CMO and Marketing Leadership to optimize processes and ensure maximum impact across marketing efforts. This role requires excellent communication skills, a proven track record in marketing strategy, and the ability to inspire teams and stakeholders.

Qualifikationen

• 10+ years experience in marketing strategy/operations.
• Experience with C-suite and Board level stakeholders.
• Strong data and insight-driven mindset.

Aufgaben

• Drive operational excellence across Marketing.
• Own budget management and planning process.
• Lead and inspire the Marketing Planning & Insights Team.

Kenntnisse

Leadership

Communication

Data-driven decision-making

Budget management

Strategic planning

Jobbeschreibung

Drive operational excellence across Marketing

• Define and own key processes that ensure that marketing teams are focused on driving maximum impact (resource and investment)

• Specifically, own the annual planning process to ensure timely definition and approval of marketing investment strategy, as well as the quarterly OKR process within Marketing

• Support the CMO to define priorities across the team and ensure regular review and reporting of these as part of revised Marketing rituals

• Facilitate excellence through templates, tooling and inspiration/training sessions to upskill the Marketing team, e.g. in the field of data-driven decision-making, ROI, AI ... etc.

Facilitation of and contribution to overall Marketing Strategy

• Work with CMO to prioritise strategic initiatives across the Marketing team, anticipating needs and risks

• Collaborate closely with Marketing Leadership to craft a comprehensive strategy that incorporates all relevant insights and stakeholder input

• Generate investment scenarios using measurement tooling to formulate recommendations for marketing investment based on impact and ROI

• Generate Board level content in line with timelines and priorities e.g. Marketing ROI; Marketing measurement; H2 contingency investment, etc.

Own the budget management & planning process

• Owning the budget planning process, aligned to annual planning

• Oversight of marketing budget across the team, working with CMO and Marketing Leadership Team to review and optimise approach to cost on a monthly basis

• Be a team resource for budget-related questions, processes, issues, etc.

• Manage and continuously optimize the marketing calendar in alignment with strategic goals and data-driven insights.

• Identify synergies across teams to boost efficiency and impact.

Team & Leadership

• Lead and inspire the Marketing Planning & Insights Team and ensure their time is prioritised on the highest impact initiatives

• Be a proactive member of the Marketing Leadership Team, helping us all to level up and operate as a high performing Leadership Team

Qualifications

• 10+ years experience marketing strategy / operations roles a proven track record of measurable impact for brands and businesses

• Experience working with and creating content for C-suite and Board level stakeholders

• Very strong data and insight-driven mindset, applying rigour to everything we do, and maximum focus on ROI

• Financial / budget management experience or strong experience working with finance stakeholders a must

• An organised, cross-functional leader, who can inspire, foster and facilitate excellence, optimise processes and drive efficiency

• Ability to inspire stakeholders, teams and partners through superb communication skills and influencing power

• Experience of working in a matrix environment essential

• Business proficiency in English with excellent written and verbal communication skills suitable for C-Level and Board audiences with minimal guidance

• A self-starter with the ability to take ownership and be accountable for tangible outcomes

• A Kleinanzeigen user

• Deep understanding of marketing for marketplaces a real plus

• SHAPE Leadership principles