Freelance Creative lead (German Speaking)

Pocket FM; Dortmund; Remote; EUR 40.000 - 60.000; Teilzeit

Zusammenfassung

Pocket FM, a growing audio-series platform, seeks a Promo / Content Writer for performance marketing. The role involves crafting engaging long-form ad scripts tailored to the German audience, optimizing scripts based on performance metrics, and collaborating with marketing teams. Ideal candidates have 4+ years in copywriting or content creation, with a focus on performance marketing and social media trends.

Qualifikationen

• 4+ years of experience in copywriting or content creation focused on performance marketing.
• Proven track record of writing high-conversion ad content.
• Experience optimizing content based on performance data.

Aufgaben

• Create 30-40 minute long-form story scripts for ads on social media.
• Analyze script performance and optimize based on data.
• Collaborate with marketing and creative teams.

Kenntnisse

Copywriting

Content Creation

Performance Marketing

Social Media Ads

Data Analysis

Audience Understanding

Jobbeschreibung

We are a fast-growing audio-series platform offering compelling and immersive audio content. Our platform features audio-series which are more than 100 hrs. long, and we run large-scale ad campaigns on Facebook, TikTok & YouTube to drive app installs. We are looking for a talented, promo / content writer for performance marketing to join our team and play a key role in developing and optimizing long-form ad scripts that resonate with our target audience.

Position Overview :

As a promo / content writer, you will be responsible for creating 30- 40 minutes long-form story scripts that can capture user attention, engage listeners and drive conversions. Your work would include crafting a captivating pilot script, for our shows, that we can run as an ad in order to get more users on our app for that show. You will work closely with our marketing and creative teams to continuously iterate and optimize ad scripts based on performance metrics, ensuring high user retention and click-through rates and a low CPI (Cost per Install).

Your role will require a strong understanding of German. audiences and their interests, social media platforms, and performance marketing strategies.

Key Responsibilities :

Develop Engaging Long-Form Ads :

• Write 30-40 minutes story scripts for Facebook, TikTok and YouTube ads that resonate with the audience, captivate listeners, drive app installs, and promote our audio-series content.
• Identify varied themes to communicate a story and leverage them to create multiple high retention scripts for maximum user engagement.
• Identify the most interesting parts of the show’s story, from a user’s point of view, and use them to create the best representative script of the show that generates a high user intent to listen to more of the story.

Have a Data-Driven Approach and Iterative Content Optimization :

• Analyze the efficiency of the script on the basis of the data from the performance marketing campaigns, and isolate the high and low performing elements.
• Participate in A / B testing to refine and identify the best-performing ad variations.
• Continuously refine and optimize content based on performance data, including metrics like CPI, retention, completion rates, and click-through rates.

Collaborate with Marketing and Creative Teams :

• Work closely with the marketing team to align content of the ads with campaign goals and performance targets.
• Discussing & brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives.

Audience-Centric Writing :

• Tailor content to German audiences, using data-driven insights to adjust tone, style, and messaging for maximum impact.
• Stay up-to-date with trends on Facebook, TikTok and YouTube to create content that feels native to each platform while maintaining the brand voice.

Requirements :

• At least 4+ years of experience in either of-copywriting or content creation with a focus on performance marketing, social media ads, or long-form digital content
• Proven track record of writing high-conversion ad content, especially for social media platforms
• Experience in continuous iteration and optimizing content based on a strong understanding of performance data (CPI, completion rates, CTR, etc.)
• Native understanding of German audience behavior and cultural trends
• Stay up-to-date with trends on Facebook, TikTok and YouTube to create content that feels native to each platform while maintaining the brand voice

Interview Process :

The interview process will comprise of 3 rounds as follows-

• CV shortlisting followed by a short exploratory call. Details on assignment will be explained during this call.
• Two follow up interviews based on the submitted assignment by the candidate.

What We Offer :

• Type of employment : 6-Month Freelance contract - View to extend based on performance.

Job Title :

Promo / Content Writer for performance marketing

Location :

Remote (for occasional work meetups, candidate residing in Berlin is a plus)