Fractional CMO

Voicari; Berlin; Hybrid; EUR 90,000 - 150,000; Full time

Job summary

Voicari is seeking a fractional CMO to architect how tens of millions of pet owners discover, trust, and evangelize a product in a category we are defining. You’ll turn early traction into a growth engine, building brand love and a marketing engine that produces measurable impact.

In this role, you’ll own full-stack marketing, set KPIs, and report directly to the Founder & CEO with no layers or committees. Prior experience in DTC or subscription products and pet industry exposure are highly

Qualifications

• 4+ years in B2C marketing, with startup or high-growth experience.
• Proven ability to build brand love and drive growth in a shifting roadmap.
• Experience in DTC, consumer apps, or subscription services is a strong signal.

Responsibilities

• Architect go-to-market strategy and brand positioning for a high-growth pet tech product.
• Own full-stack marketing including paid, organic, content, community, and partnerships; set KPIs and report to Founder & CEO.

Skills

B2C marketing

Startup experience

Brand development

CAC optimization

Job description

Marketing Fractional Reports to Founder & CEO

We're hiring a fractional CMO to build the brand that shapes the future of pet technology.

The role

You're not joining to “manage marketing.” You're here to architect how tens of millions of pet owners discover, trust, and evangelize a product in a category we're about to define. You'll turn early traction into a growth engine, and a brand people feel something about.

What you’ll own

Full-stack marketing: GTM strategy, brand positioning, paid and organic growth, content, community, partnerships, and the team to execute all of it. You'll set the KPIs and report directly to the Founder & CEO. No layers. No committees.

Who we're looking for

You've taken a B2C product from scrappy to scaled. You have 4+ years of experience in B2C marketing, with at least 2 in a startup or high-growth environment. B2C with pets is a BIG plus. You know how to build brand love and hit CAC targets in the same quarter. You've operated in environments where the roadmap changes weekly, and that energizes you, not drains you. DTC, consumer apps, or subscription experience is a strong signal. Pet industry experience is a bonus, not a requirement.

Why this one's different

The pet tech market is exploding, and nobody owns the emotional intelligence layer yet. This is a category-definition opportunity with real product-market fit behind it.