Founding Marketing Lead

Jobtailor; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor seeks an experienced B2B SaaS marketer to lead market presence, content creation and field marketing. You will distill founder insights and customer interactions into compelling narratives, run events and webinars, and enable the sales team with ready-to-use assets.

You will work closely with founders, sales and partnerships to drive awareness, trust and pipeline, balancing experimentation with disciplined execution while fluent German and English are required.

Qualifikationen

• Several years of hands-on marketing experience in a B2B SaaS startup or scale-up.
• Ability to operate without established playbooks and shape initiatives.
• Experience in content-driven and field-oriented marketing beyond paid media.
• Pragmatic, execution-oriented mindset with lean-budget execution.
• Solid understanding of how marketing supports a sales-driven organisation.
• Experience collaborating with sales, founders and customer-facing teams.
• Structured, prioritized marketing pipeline management with measurable signals.
• Curiosity about AI-driven content creation and evolving buyer behaviours.
• Excellent communication; fluent in German and English.

Aufgaben

• Build and continuously develop Stackgini’s market presence in B2B SaaS & enterprise IT.
• Convert internal insights into high-quality marketing assets and narratives.
• Plan, execute and iterate events, trade shows and webinars as strategic touchpoints.
• Own and develop a marketing execution pipeline across content, events, field marketing.
• Support sales with market-oriented assets and campaigns to boost awareness and trust.
• Build and manage strategic marketing partnerships and co-marketing initiatives.
• Research new topics/technologies to strengthen visibility across buying journeys.
• Take end-to-end ownership from idea to evaluation with focus on impact.

Kenntnisse

B2B SaaS marketing

Content marketing

Events & webinars

Sales enablement support

German & English

Jobbeschreibung

Responsibilities

• Build and continuously develop Stackgini’s market presence and thought leadership in B2B SaaS & enterprise IT decision‑making, working closely with founders, sales, and customer‑facing teams.
• Convert internal expertise (founder insights, customer interactions, sales learnings, partner knowledge) into high‑quality marketing assets such as content formats, narratives, webinars, event concepts and field marketing initiatives.
• Plan, execute and iterate events, trade shows and webinars as strategic touchpoints to warm the market and support our outbound‑driven sales organizations before, during and after customer interactions.
• Own and continuously develop a marketing execution pipeline, including topic discovery, prioritization, planning and delivery of marketing initiatives across content, events, field marketing and partnerships—ensuring focus, consistency and momentum.
• Serve as a go‑to‑market enabler for sales, supporting SDRs and Account Executives with market‑oriented assets, campaigns and initiatives that increase awareness, trust and conversation quality.
• Build and manage strategic marketing partnerships (e.g., SAP), including co‑marketing initiatives, joint events, content collaboration and go‑to‑market activities.
• Research and leverage new topics and technologies (e.g., LLM‑based discovery, AI‑driven content distribution, evolving search behaviors) to strengthen Stackgini’s visibility across modern buying journeys.
• Take end‑to‑end ownership of marketing initiatives: from idea and execution to qualitative evaluation, learning and iteration, with a strong focus on impact rather than vanity metrics.

Requirements

• Several years of hands‑on marketing experience in a B2B SaaS startup or scale‑up environment, ideally as one of the first marketing hires or in a role with significant responsibility.
• Proven ability to operate without established playbooks, structure uncharted territory and turn loosely defined goals into concrete initiatives, priorities and outcomes.
• Strong experience in content‑driven and field‑oriented B2B marketing—such as thought leadership, events, webinars, partnerships, or sales enablement—beyond pure performance or paid acquisition.
• Pragmatic, execution‑oriented mindset: willing to roll up your sleeves, iterate quickly and drive personal initiatives from idea to execution without relying on large budgets or agencies.
• Solid understanding of how marketing supports a sales‑driven organization, including warming the market, building trust and influencing pipeline, without being measured solely on inbound leads.
• Experience working closely with sales, founders and customer‑facing teams, translating insights into market‑ready initiatives and assets.
• Structured working style with the ability to prioritize topics, manage a marketing pipeline and define meaningful success signals; balance qualitative feedback with lightweight quantitative metrics.
• Curiosity about new technologies and emerging trends in B2B marketing—such as AI‑driven content creation, LLM‑based discovery or evolving buyer behaviors—with a strong inclination toward experimentation and learning.
• Excellent communication skills and the ability to articulate ideas clearly both internally and externally; fluency in German and English is required.