Founding GTM Lead

Clera; München; Vor Ort; EUR 80.000 - 140.000; Vollzeit

Benefits dieser Stelle

Salary range: €80k–€140k

Early-stage equity

Direct path to owning full-cycle sales

Visa sponsorship: Not available

Zusammenfassung

Clera is hiring its first dedicated GTM hire to build and own an outbound pipeline. You will define ICPs, build the system of GTM tools, and generate meetings through cold calls, events, and LinkedIn outreach.

You will also run early-stage marketing, product launches, and engage technical buyers. The role evolves toward full-cycle sales and eventual team growth, based in Munich.

Qualifikationen

• 2+ years in a GTM role at a startup or high-growth B2B company.
• Quantifiable results building outbound pipeline.
• Experience selling to technical buyers (CTOs, data leaders).
• Fluency in German and English (written and spoken).
• Hands-on proficiency with GTM automation and CRM tools.

Aufgaben

• Build pipeline from scratch with outbound sequences and ICP definition.
• Set up CRM, sequencing, enrichment, routing, and reporting tools.
• Do outbound activities: cold calls, conferences, LinkedIn to generate meetings.
• Run early-stage marketing: content, launches, developer community.
• Sell by running discovery and demos and own full-cycle deals later.

Kenntnisse

GTM experience

Outbound prospecting

Engaging technical buyers

German-English fluency

Tools

Clay

Apollo

HubSpot

Instantly

n8n

Jobbeschreibung

About the Role

A fast-growing, Y Combinator-backed startup building AI agents for enterprise system implementation is hiring its first dedicated GTM hire. The company automates the complex, consultant-heavy work of connecting, migrating, and implementing enterprise systems — think ERP rollouts, legacy data migrations, and AI platform integrations — compressing what used to take months into days.

The company is at an exciting inflection point: revenue is growing fast, two commercial motions are both working (a platform sold on annual contracts and a consulting/partner channel), and there is more inbound demand than the current team can handle. You'll report directly to the CEO, who currently owns all of sales, and your job is to make sure the pipeline is full of the right conversations.

What You'll Do

• Build pipeline from scratch. Own outbound sequences, targeting, list building, and ICP definition. Figure out who buys and why — then go get them.

• Build the systems, not just the motion. Set up and wire together CRM, sequencing, enrichment, routing, and reporting tools so outbound compounds over time. The goal is a machine that produces demos, not a person manually booking them forever.

• Do the unglamorous work too. Cold calls, conference floors, LinkedIn — whatever produces meetings this week, not just next quarter.

• Run early-stage marketing. Content, product launches, developer community engagement, and leveraging an existing open-source user base with a strong GitHub following.

• Sell. Run your own discovery and demos — not just book them for others. As the motion matures, there's a clear path to owning full-cycle deals and eventually building a team.

This role is deliberately broad. What it becomes depends substantially on what you're best at.

What We're Looking For

Dealbreakers:

• 2+ years in a GTM role (SDR, BDR, AE, growth, or GTM engineering) at a startup or high-growth B2B company

• Demonstrated, quantifiable results building and executing outbound pipeline — not just supporting a team's outreach

• Proven experience selling to or engaging technical buyers (CTOs, heads of data, IT leadership, engineering teams)

• Fluency in both German and English (written and spoken) — this is a hard requirement

Required:

• Hands-on proficiency with GTM automation and CRM tools (e.g. Clay, Apollo, HubSpot, Instantly, n8n, or equivalents)

• Experience with outbound prospecting, cold calling, and pipeline generation campaigns

• Experience defining ICP and building GTM systems from the ground up

• Background in technical product sales or marketing (enterprise software, APIs, infrastructure, or data platforms)

Nice to Have:

• Experience with developer community building or early-stage marketing initiatives

• Familiarity with enterprise systems such as ERP (SAP, NetSuite, Business Central), CRM (Salesforce, HubSpot), or data platforms (Snowflake)

• Experience in full-cycle sales or a track record of progressing from SDR/BDR to closing deals

Compensation & Benefits

• Salary: €80,000 – €140,000 annually, depending on experience

• Early-stage equity in a YC-backed company with strong commercial traction

• Direct path to owning full-cycle sales and building a GTM team

• Visa sponsorship: Not available — candidates must already have the right to work in Germany

Location

This is an on-site role based in Munich, Germany. The team works in-person and is looking for someone who can be present day-to-day. Remote or fully flexible arrangements are not available for this position.