Field Marketing Manager (m/f/d)

Campusjäger by Workwise; Baden-Württemberg; Vor Ort; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

Ein etabliertes Unternehmen sucht einen kreativen Field Marketing Manager, der innovative Marketingstrategien für die DACH-Region entwickelt. In dieser spannenden Rolle sind Sie verantwortlich für die Planung und Durchführung von integrierten Marketingkampagnen, die auf die Bedürfnisse von Vertriebspartnern und Kunden zugeschnitten sind. Sie werden die Möglichkeit haben, Ihre strategischen Fähigkeiten einzusetzen, um die Markenbekanntheit zu steigern und die Pipeline zu fördern. Mit einem dynamischen Team und einem inspirierenden Arbeitsumfeld werden Ihre Ideen und Beiträge geschätzt. Wenn Sie leidenschaftlich an Marketing interessiert sind und gerne in einem technologieorientierten Umfeld arbeiten, freuen wir uns auf Ihre Bewerbung.

Leistungen

30 Tage Urlaub

Bonusmodell

Strukturierte Einarbeitung

Schulungsprogramme

Firmenveranstaltungen

Fitnesscenter

Kostenlose Getränke

Kostenloses Obst

Qualifikationen

• Mindestens 6 Jahre Erfahrung im Field Marketing für Technologieunternehmen.
• Erfahrung im Marketing für mittelständische bis große Unternehmen in der DACH-Region.

Aufgaben

• Entwicklung und Umsetzung von Field Marketing-Plänen zur Unterstützung der Vertriebsziele.
• Enge Zusammenarbeit mit Vertriebsteams zur Definition von Marketingzielen.

Kenntnisse

Field Marketing Erfahrung

Demand Generation

Strategisches Denken

Fließend Deutsch

Business-Englisch

Ausbildung

Mindestens 6 Jahre Erfahrung im Marketing

Tools

Eloqua

MS Dynamics

Salesforce

Tableau

Jobbeschreibung

Social network you want to login/join with:

Field Marketing Manager (m/f/d), Karlsruhe

Location:

Karlsruhe

Job Category:

Hospitality

EU work permit required:

Yes

Job Reference:

9908766

Job Views:

18

Posted:

15.03.2025

Expiry Date:

29.04.2025

Job Description:

What can you expect?

• You develop and deliver quarterly DACH Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals.
• You develop a joint marketing strategy and drive plans with OEM and Reseller partners in the region, and execute demand generation marketing programs including third-party hosted events, our company hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and email marketing.
• You forecast and measure the impact of the marketing plan on sales cycles while analyzing program results, optimizing as needed, and own the planning and execution of vertical-based marketing, including ABM programs that penetrate key accounts in the region.
• You maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, SDRs, and regional partners, and assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs.
• You work closely with the our company sales teams to define marketing goals and objectives and develop a strategic marketing plan that aligns with sales pipeline and revenue goals, tailored to the relevant GTM strategy.
• You drive lead acquisition, nurture, and support the development of pipeline opportunities.

What should you bring along?

• You have a minimum of 6 years of field marketing experience for a technology company, direct experience in Logistics or Cloud preferred.
• You have experience marketing to midsize companies up to enterprise companies in the DACH region. “Mittelstand” marketing experience is a bonus.
• You possess knowledge of Eloqua (or an equivalent automation tool—Marketo, Pardot, HubSpot), MS Dynamics (or Salesforce or an equivalent CRM tool) preferred. Experience with Tableau or other visualization software is a plus.
• You are self-motivated, capable of working autonomously and communicating with remote management for extended periods.
• You have strong demand generation experience building multi-touch, integrated campaigns.
• You possess excellent strategic thinking skills with the ability to make data-driven decisions, and are fluent in German and business-level English.

What do we offer?

• 30 days holiday, 24th and 31st December free.
• Bonus model.
• Structured induction.
• Training programs at our company Academy.
• Departmental and corporate events.
• Fitness center at the Headquarters in Karlsruhe.
• Free drinks and fruit.
• And a lot more.

Our job offer Field Marketing Manager (m/f/d) sounds interesting? We're excited to receive your application via our partner Campusjäger by Workwise.

With Campusjäger by Workwise you can apply within a few minutes as you don't need a cover letter. You'll also be able to track the status of your application at any time.